Italian energy company Eni’s AI search tool was one of the first to appear on a corporate website. Jonathan Holt speaks with Massimo Guarieri, Digital Experience and Identity Manager, about how they did it, and what others can learn from their experiences.
Read seven key predictions for the year ahead, from the Bowen Craggs team
At a recent Bowen Craggs event, we spoke with Neil Jordaan, Squad Lead – Corporate Web Platforms at Bayer and Bettina Fischer, Head of Digital Strategy & Experience at Henkel – two corporate digital communication team leaders who have been thinking deeply about how to meet the current moment and prepare for what’s ahead.
Caterina Sorenti highlights the power of corporate TikTok for storytelling, and why you should consider getting active on the platform.
Following a recent roundtable, Georgia Barrett examines how industry experts are keeping up with AI search, the future of the corporate website, and strategies for success in a polarised world.
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