The Corporate Digital Communications Index
The definitive global list of corporate digital leaders
The Corporate Digital Communications Index is the world’s most thorough comparative ranking of large companies’ corporate websites and social media channels.
The ultimate corporate digital improvement tool
Available exclusively to Bowen Craggs subscribers, the full Corporate Digital Communications Index ranks more than 120 global companies and subscribers. The Index is constantly updated and shows how your company’s digital communications measure up against peers and high-performing companies from around the world.
120+
Corporate digital estates ranked
26
Metrics covering construction, reputation and key visitors
Use the Index as:
An early-warning barometer of evolving trends
A source of deep and broad best practice ideas
Your secret weapon when planning and executing changes to your estate
Find out who is top of the Index or read our latest report
The Index covers eight core areas
1.Construction
Navigation, orientation, digital sustainability and visibility in search and AI tools
2.Message
Use of the home page, social media channels, company information and storytelling to get key messages across
3.Contact
Quality and visibility of contact channels for corporate audiences
4.Serving society
Provisions for expert and concerned stakeholders, including material issues and the company's vision for a better world
5.Serving investors
Information and tools for investment analysts, institutional investors and individual shareholders
6.Serving media
Treatment of news and other resources for journalists, content creators and influencers
7.Serving jobseekers and employees
Effectiveness of jobseeker tools and information and whether employees are supported on the external channels
8.Serving customers and partners
How welcoming the corporate channels are to customers, suppliers and other partners – key audiences that are often underserved
“Our jump in the rankings in the Index was shared around a lot internally.
External recognition of progress really helps.”
Pharmaceutical company digital leader