Our thinking
Insights to help you improve your corporate digital channels
In this section, we bring you our latest interviews, analysis and recaps from Bowen Craggs Club events - designed to help corporate digital leaders stay informed, inspired and one step ahead.
We cover what matters: the trends shaping communications, the challenges corporate digital teams are tackling right now and the ideas behind the world’s most effective strategies and best practices.
Whether you’re deep in delivery or shaping digital policy at the top, this is where insight meets real-world relevance.
The keys to driving click-throughs in the AI search age
As AI-generated answers increasingly sit between users and company websites, communicators are facing a new challenge: how do you ensure your content shapes the narrative… and still persuade people to click through? At a recent Bowen Craggs Club event, Bayer and Sky shared how they are approaching this shift.
Explore our thinking
Latest articles
Read our latest articles highlighting trends and best practices from the world of corporate digital communications
Challenges
Discover the challenges that corporate digital communicators face and how to address them
Our research
Find out more about our dedicated research project and request our latest reports
Leadership insights
Key questions about digital channels facing senior corporate communications leaders
Global Accessibility Awareness Day
In the AI age, is authenticity enough?
As AI generated depictions begin to look all but indistinguishable from the real thing (even when they're untrue), what are the authenticity signals that can mark your own information out as genuine and believable? We explore the contours of authenticity and trust – and offer practical advice on how corporate digital communicators can cut through.
Secrets of Corporate Digital Leadership
Seven proven strategies used by the world's top digital teams to drive measurable impact.
