Latest articles

Our latest thinking on the trends, challenges and ideas shaping the future of corporate digital communications

Below are some recent articles. A full library is available to Bowen Craggs subscribers.

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It’s time for IR and corporate communications to team up

Squareimage 991X991 Sophialechner Sophia Lechner | 28 Sep 2026

The rise of AI search makes it more important than ever for investor relations and corporate communications teams to work closely together. Sophia Lechner provides five key takeaways from the recent Bowen Craggs – IDX roundtable series on this topic.    

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Andy Burnham, social media and the authenticity paradox

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 17 Sep 2026

Andy Burnham's social media has been hard to miss since he became UK Prime Minister. Here’s what his strategy means for corporate communicators...

Novartisfaqs

Should you date-stamp your corporate website in the age of AI search?

Squareimage 991X991 Georgiabarrett Georgia Barrett | 26 Aug 2026

AI-powered search has resurrected an old quandary for corporate digital managers: when and where should companies put a "last updated" date-stamp on their web pages?

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Listen to the latest episode of Cutting Through

The Bosch model for corporate digital impact

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What the best digital annual reports get right

Squareimage 991X991 Scottpayton Scott Payton | 04 Aug 2026

The annual report is one of your company’s most powerful weapons for cutting through in AI search – if it’s presented effectively online. Here’s eight examples of innovative, engaging – and AI search optimised – digital annual reports.

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Five Takeaways: How Verizon turns AI workflows into corporate communications advantages

Squareimage 991X991 Sophialechner Sophia Lechner | 29 Jul 2026

Verizon, the top-ranked US company in the Bowen Craggs Corporate Digital Communications Index, is treating AI less as a content generator, and more as an operational tool for corporate communications.

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Rewiring IR and corporate communications 

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 27 Jul 2026

As AI becomes an increasingly common gateway to corporate information, investor communications are taking on a new role: helping shape how companies are interpreted before investors – and other stakeholders – even reach the corporate website. Caterina Sorenti shares seven key takeaways from a recent Bowen Craggs / IDX breakfast event in London.

Bayerhome

The keys to driving click-throughs in the AI search age

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 17 Jun 2026

As AI-generated answers increasingly sit between users and company websites, communicators are facing a new challenge: how do you ensure your content shapes the narrative… and still persuade people to click through? At a recent Bowen Craggs Club event, Bayer and Sky shared how they are approaching this shift.

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The new face of corporate leadership content

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 27 May 2026

From CEO podcasts to creator-style LinkedIn posts, the strongest companies are making senior leaders more visible, conversational and editorial in the age of AI

Hydrobrazil

Future-proof your global digital estate

Squareimage 991X991 Jonathanholt Jonathan Holt | 13 May 2026

Insights from Unilever and Norsk Hydro on how to handle the global-local balancing act, and why AI could redefine the meaning of “global estate”

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Are you losing the investor relations content battle?

Squareimage 991X991 Scottpayton Scott Payton | 05 May 2026

Scott Payton shares six lessons from world leaders on getting narrative online IR content right

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The best FAQs on the corporate web – and what to learn from them

Squareimage 991X991 Scottpayton Scott Payton | 28 Apr 2026

If you want to optimise your company’s website for visibility in ChatGPT, Perplexity and other AI search tools, effective FAQs are a cornerstone, but how to get them right? Here’s six lessons from some of the best on the web...

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Adapting corporate digital for AI: lessons from Shell and HSBC

Squareimage 991X991 Andrewrigby Andrew Rigby | 21 Apr 2026

Director of Consulting Andrew Rigby shares his key takeaways from a panel discussion with Christina Ruby, Digital Channels Lead at Shell, and James Cadman, Head of Group Channels at HSBC, as they spoke about the ways their teams have been embracing AI.