Impartial
We are independent of digital agencies, technology platforms and vendors.
We don't have a website to build, a platform to sell or a technology solution to recommend. Our focus is on giving you an independent view of your digital performance and the evidence to support your decisions.
Collaborative
We work alongside your digital team and, where appropriate, your internal stakeholders and external agencies. By bringing independent evidence and specialist expertise into the team, we help align people around priorities and turn insight into action.
That collaboration can make improvements happen faster and with greater impact.
Empirical
Our work is grounded in data, research and a continually evolving benchmarking methodology.
Bowen Craggs’ Corporate Digital Communications Index provides a long-term view of performance across leading organisations. Our research combines deep benchmarking analysis, corporate website visitor survey data and what we learn directly from working closely with digital communications professionals around the world.
Subscribers can use this evidence to benchmark their own performance, understand what leading organisations are doing and identify opportunities for improvement.
Specialist
Corporate digital communications is all we do.
For more than 20 years, we have studied the websites and digital channels of major organisations and the changing needs of their audiences.
We understand the particular challenges of corporate digital — from complex stakeholder requirements and global audiences to governance, content, accessibility and the need to demonstrate progress.
Our team brings this experience to the analysis, research and recommendations that subscribers receive.
Deep
Our understanding of corporate digital communications has been built over time.
Bowen Craggs’ Corporate Digital Communications Index has assessed leading organisations for more than two decades. Our research database includes more than 1.5 million responses from website visitors, while our ongoing work with global digital teams gives us a direct view of the challenges organisations are facing – and how they should respond.
This means subscribers benefit not just from a snapshot of digital performance, but from a continually developing body of evidence and insight.
What this means for subscribers
A Bowen Craggs subscription gives your team access to:
Benchmarking
See how your digital performance compares with leading organisations and identify areas for improvement.
The Index
Explore our benchmark data, analysis and examples of corporate digital best practice.
Research and insight
Access Bowen Craggs research, analysis and commentary on the issues shaping corporate digital.
Expert interpretation
Understand what the evidence means for your organisation through tailored analysis and expert debriefs.
The Bowen Craggs Hub
A source of ongoing research, analysis and insight for corporate digital professionals.
Subscriber events and network
Learn from Bowen Craggs experts and exchange experience with digital professionals from other subscribing organisations.
Corporate Website Visitor Survey
Advanced subscribers can gather direct feedback from their website visitors and compare their results with our wider survey benchmark.
Built for teams that want to improve
Digital performance doesn't stand still.
A subscription gives your team an independent reference point you can return to — to benchmark progress, understand what is changing, learn from others and decide where to focus next.
Explore our subscriptions
- Essential: Independent digital benchmarking, research and insight to help you understand your performance and identify priorities for improvement.
- Advanced: Everything in Essential, plus a Corporate Website Visitor Survey and enhanced stakeholder insight.