The foundation of the Bowen Craggs Index is our benchmarking methodology, built around the fundamentals of success in this space. We evaluate the performance of the core corporate website and social media channels, plus any channels in a company’s digital ecosystem that are used to communicate with stakeholders, such as country and regional presences, careers sites, campaign microsites or educational sites.
Unlike mass media or e-commerce websites, which often have only one job to do, corporate digital channels are uniquely complex. They are multi-functional and serve many different stakeholders.
To add to this challenge, corporate digital communicators need to constantly adapt their approach to meet corporate audiences ever-changing expectations. The good news is that our benchmarking methodology evolves to keep pace with this changing landscape and has done so since its inception over 20 years ago.