08
Sept
How to make a website relaunch successful
Location: Online
Host: Bowen Craggs
Note: Subscriber exclusive
A corporate website relaunch can transform how your organisation is seen - and test its resilience. In this session, Club members who have recently overhauled their corporate digital estates will share lessons learned, practical tips, and insights on planning, governance, content migration and managing stakeholder expectations – to help you ensure your next relaunch delivers real impact.
Recent events
9
July
Search, Signals, Story: Rewiring IR and corporate communications for the AI age
Location: London
Host: Bowen Craggs and IDX
In the AI search era, inconsistency isn't just inefficient – it's a risk to reputation and market value. This session explored how IR and corporate communications teams must work together to create clear, credible messaging for both humans and machines.
23
June
How to design for the AI age
Location: Online
Host: Bowen Craggs
Note: Subscriber exclusive
From editorial workflows to CMS strategy and governance, we explore how high-performing teams are using AI in practical, measurable ways – and where human judgement is non-negotiable.
Verizon shares behind-the-scenes lessons from its own AI journey, including how to create authentic digital experiences designed for both human and AI discovery.
19
May
The keys to driving click-throughs in the AI search age
Location: Online
Host: Bowen Craggs
Note: Subscriber exclusive
As AI search reshapes how stakeholders find and digest information about your company, what can you do to keep your website traffic healthy? Club members will share practical lessons on what works – and what doesn't – when it comes to persuading people to click beyond AI search answers, and keep them on site once they're there.