As AI-generated answers increasingly sit between users and company websites, communicators are facing a new challenge: how do you ensure your content shapes the narrative… and still persuade people to click through? At a recent Bowen Craggs Club event, Bayer and Sky shared how they are approaching this shift.
From CEO podcasts to creator-style LinkedIn posts, the strongest companies are making senior leaders more visible, conversational and editorial in the age of AI
Insights from Unilever and Norsk Hydro on how to handle the global-local balancing act, and why AI could redefine the meaning of “global estate”
Scott Payton shares six lessons from world leaders on getting narrative online IR content right
If you want to optimise your company’s website for visibility in ChatGPT, Perplexity and other AI search tools, effective FAQs are cornerstone, but how to get them right? Here’s six lessons from some of the best on the web...
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