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Image shows people walking on the spiral staircase of London City Hall with views of the Thames through the diamond shaped windows. A slate-blue colour wash covers the image. Indicates Serving customers.

How not to annoy customers on your corporate website

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 22 Mar 2024

Customers are the second largest visitor group arriving on corporate websites, according to Bowen Craggs visitor research. What are their top concerns and complaints?

Shell's 'Accessibility' site features a visual of a man holding a phone and a text box with information about Shell's accessibility endeavours.

In Conversation With: Accessibility Expert Joe Chidzik

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 26 Feb 2024

Joe Chidzik, Accessibility and Usability Consultant at AbilityNet, talks to Bowen Craggs about the importance of your end users, the social model of disability, overlays, and ways to make PDFs compliant.

Ofcom's TikTok account

Take it from the UK regulator of communications services – one size does not fit all on social

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 22 Feb 2024

Ofcom's Tony Finnegan emphasizes the significance of tailoring content for individual social media platforms.

Bowencraggs Explainyourself Report 2023 Coverimg 02 Bannerimg.Png

Communicating your company's unique values, impact and personality on corporate digital channels.

Download the report

The displayed video is of a vintage plane from 1956

Shell’s history archive on YouTube

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 06 Feb 2024

Shell brings its history to life through archive footage and sends the message that the company is current and innovative.

Fact sheet article thumbnail

Reinvigorating your digital company fact sheet

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 24 Jan 2024

Your company’s online fact sheet should present information in a concise, visually engaging way, offering visitors a holistic snapshot. How can you distil your company information into a succinct and dynamic overview?

Nestle Thumbnail Tt

Innovation on TikTok and Instagram: the new frontier of corporate social media

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 14 Dec 2023

It's essential that social media and the corporate website are not separate realms, but work in tandem to build a comprehensive, consistent digital presence. Here, we give quick insights into which social media channels are most popular with corporates, and examples of innovation on Instagram and TikTok.

Rochesmall

Bowen Craggs Index Movers and Improvers

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 20 Nov 2023

What can you learn from the companies that have made key improvements to their corporate digital communications?

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Telling your sustainability story in a mixed-up world

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 14 Nov 2023

Corporate digital channels are the perfect place to make your case for good citizenship, but few companies take advantage. Why is this and where do you start?

Société Générale's News section with two articles on Rugby

Leveraging Sponsorship and Partnership Initiatives on Your Corporate Website: a look at Rugby World Cup partners

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 08 Nov 2023

We take a look at how companies have used their partnerships with the recent Rugby World Cup on their corporate websites.

Cover of the Index Snapshot 2023

Will you Brave the Backlash?

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 19 Oct 2023

There is a Corporate Backlash under way and companies are getting attacked from all sides. The question for communicators is, do you retreat or engage?

Deutsche Telekom's Investor Relations site features the signature pink company colour on content panels about financial numbers and capital markets events

In Conversation With: Christoph Greitemann

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 17 Oct 2023

Christoph Greitemann, Senior Investor Relations Manager at Deutsche Telekom, talks to Bowen Craggs about the current trends amongst investor audiences and the newfound importance of social media channels.

BP's annual report site features photo panels with visuals of employees at work drilling oil, at a gas station, and in the lab

The latest best practice in presenting digital annual reports

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 21 Sep 2023

From integrated annual reports to designated separate sites, we look at how companies are currently innovating their reporting.

The Ask Nestle site features a visual of a curious toddler with a large spoon in his mouth. A header above article panels reads "trending topics"

Taking a “Mixternal” approach at Nestlé

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 19 Sep 2023

A conversation with Amy Howard, Head of Internal Communications and Employee Engagement at Nestlé.

An Aviva employee speaks to camera about the positive personal impact of Aviva’s policy to offer half a day of annual leave to parents when their child starts a new school

Communicating the real-world impact of an employee benefit on LinkedIn

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 13 Sep 2023

Aviva, the UK-based insurance company, posted a video on its LinkedIn channel one week ago, to coincide with children going back to school.

Screenshot of Bank of America's video featuring each member of the Board of Directors discussing different aspects of the bank's “Responsible Growth” strategy

On board with the strategy at Bank of America

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 04 Aug 2023

Bank of America, one of the largest financial services companies in the US, has a video in its investor section that features each individual member of the Board of Directors commending the virtues of the growth strategy.

A post from The North Face instagram shows drag queen Pattie Gonia wearing a short rainbow dress with platform boots, with her hands in the air, under the heading 'Summer of Pride'

Navigating Pinkwashing in Corporate Communications

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 06 Jul 2023

Corporate communications teams are aware of the risks of greenwashing, but during Pride month, they also face the prominent issue of pink washing. Here’s a list of what to remember and how to get it right.

Screengrab of Google's Bard, a language model-based chatbot

In Conversation With: Stephen Waddington

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 31 May 2023

Stephen Waddington is the founder of the communications advisory firm Wadds Inc. and is the author of a new report on AI tools for public relations. He talks to Bowen Craggs about the potential for using generative AI to create content and how to future-proof your career in communications.

Screenshot of the PICHA Stock home page, a stock photo library which provides curated, diverse Afrocentric visuals

Visual storytelling

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 15 May 2023

This year’s SXSW conference in Austin, Texas addressed many of the burning questions that are at the top of digital communicators’ minds.