Jonathan Holt considers the key role the corporate site can play in converting potential customers and even non-customers into active customers
Best practice to go beyond the platitudes and demonstrate your company’s distinctiveness
In light of the growing popularity of social platforms like Instagram and TikTok, and the uncertain future of Twitter, it is a good time to re-evaluate Facebook as a corporate channel. Is it still useful? Who are you reaching? What should you post?
The world of corporate digital communications is constantly evolving and adapting to new trends and technologies. Whether you're a digital manager or just interested in staying ahead of the curve in the world of corporate digital communication, these are the trends to take into account.
As the findings of our Next Generation Report suggested, young people are leading the changes we are starting to see in digital corporate communications – could TikTok be the next horizon?
Instagram is now as established as a social media channel as Twitter, Facebook or LinkedIn, but some corporate communications teams still struggle to see the value.
Your company needs to treat the corporate website and related digital channels like a long-term strategic communication asset. Otherwise, what’s the point?
If your organisation has a trust problem, would you solve it with software that simulates human creativity to the point where it is impossible for your stakeholders to tell who or what assembled the information they are watching, reading or listening to?
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