As the findings of our Next Generation Report suggested, young people are leading the changes we are starting to see in digital corporate communications – could TikTok be the next horizon?
Instagram is now as established as a social media channel as Twitter, Facebook or LinkedIn, but some corporate communications teams still struggle to see the value.
Your company needs to treat the corporate website and related digital channels like a long-term strategic communication asset. Otherwise, what’s the point?
If your organisation has a trust problem, would you solve it with software that simulates human creativity to the point where it is impossible for your stakeholders to tell who or what assembled the information they are watching, reading or listening to?
Running your company’s digital presence is like fighting a tug of war
It used to be that our clients struggled to get other teams to pay attention to their own area of the corporate digital presence
Designing a corporate web presence that serves corporate digital, sales and marketing and your customers
A new way to think about corporate digital communications metrics
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