Communications would say the website is near the Sun. For marketing it often seems closer to Neptune. Does the perception gap matter, and what can you do to shrink the space in between?
Customers are the second largest visitor group arriving on corporate websites, according to Bowen Craggs visitor research. What are their top concerns and complaints?
Joe Chidzik, Accessibility and Usability Consultant at AbilityNet, talks to Bowen Craggs about the importance of your end users, the social model of disability, overlays, and ways to make PDFs compliant.
Ofcom's Tony Finnegan emphasizes the significance of tailoring content for individual social media platforms.
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