We talked with leaders in the field of corporate digital communications to capture this essential blueprint for success


Over the course of a year, we sat down with more than 25 communicators in high-performing corporate digital communications teams and asked them to explain how they do it. This research distills the key themes, tactics and advice from those conversations into seven overarching strategies and 20 actions you can take today.

Find out how high-performers use data to persuade stakeholders and prioritise the most impactful improvements; how they gain respect internally and their techniques for saying “no”; what a high-performing team looks like; and how AI and other technologies are boosting performance.

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