Latest articles from On Point
Bowen Craggs ‘On Point’ provides ongoing insight, analysis and trusted advice on corporate digital communications
Below are some recent articles. The full library is available to Bowen Craggs Clients
It's essential that social media and the corporate website are not separate realms, but work in tandem to build a comprehensive, consistent digital presence. Here, we give quick insights into which social media channels are most popular with corporates, and examples of innovation on Instagram and TikTok.
Stephen Waddington is the founder of the communications advisory firm Wadds Inc. and is the author of a new report on AI tools for public relations. He talks to Bowen Craggs about the potential for using generative AI to create content and how to future-proof your career in communications.