Series 2 Episode 2: A digital sustainability sense check
What next for digital sustainability in the age of AI?
In this episode, we hear from web sustainability pioneer Tim Frick on how the thinking and guidelines that underpin the web sustainability movement are evolving. If you’re wondering what the explosion of AI (with its famously high carbon impacts) means for web sustainability, how to get the most out of carbon measurement tools or even whether the culture wars might be forcing web sustainability activists into retreat, we’ve got answers. With practical tips on where to start if you’ve been meaning to bump sustainability up on your to-do list.
Introducing Tim Frick
For the past 12 years, Tim has co-chaired the World Wide Web Consortium’s Sustainable Web group, where he has been instrumental in creating and evolving sustainability guidelines for the web. He helps organisations communicate more sustainably through Mightybytes, the Chicago-based agency that he founded. And he has also literally written the book on web sustainability.
References and resources
- The Index Snapshot
- The World Wide Web Consortium Sustainable Web Group
- Case study on how the Mightybytes site was made more sustainable
- Draft of new generative Ai guidance for the Web Sustainability Guidelines
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Web Sustainability Guidelines are now officially part of W3C as a draft note
- Designing for Sustainability by Tim Frick
- Ecosend, b-corp alternative to Mailchimp
Further reading
Bowen Craggs’ advocacy around web/digital sustainability has led to some awareness raising features such as:
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