Series 2 Episode 1: A brave new world for corporate digital comms

Welcome to a new epoch

As the AI search era speeds ahead, corporate digital is in the spotlight (and on senior leadership’s agenda) like never before. So, how can you wield this new influence with confidence, and what’s next for the corporate website? Fresh off Bowen Craggs’ annual Index Snapshot tour, Georgia, Scott and Jonathan share what communicators in Europe and the USA are saying about this transformative moment. We also talk with Caterina Sorenti, Head of Editorial at Bowen Craggs, about how corporate social media is evolving..

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References and resources

• The Index Snapshot
• Current leaders of the Corporate Digital Communications Index
• Liz Reid's blog post: AI search is driving more queries and higher quality clicks
• Caterina's article: Optimising corporate social media for AI search 
• Bosch.com corporate site
• L'Oreal instagram
• Nestlé.com corporate site
  • Ask Nestlé
• Unilever.com corporate site
  • Palm oil story
  • Sustainability section
  • LinkedIn
  • An investors post on Instagram

Further reading

Related articles:

• How corporate digital teams are navigating a transformative moment
• Five ways to win at AI search (and not become obsolete)
• Six ways to build smarter on-site AI search
• "Content is King": navigating corporate communications in the age of AI