What is it?

A global study into what Gen Z and younger Millennials expect from corporate digital channels as the next generation of influential jobseekers, customers, investors, media professionals and environmental and social experts. 

You’ll learn:

  • What younger stakeholders like about your corporate digital communications - and what they dislike. 
  • How views on corporate purpose, transparency and authenticity are changing.
  • The formats, tone, and topics that resonate best.

Why this matters

The report offers insights and strategies to help you engage with and gain the trust of one of your most influential stakeholder groups.

Next generation report - a grey A4 landscape booklet with the headline "How the next generation is reshaping corporate digital communication. Summary report. Bowen Craggs & Co"

Download the summary report to find out how the next generation is reshaping corporate digital communication

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