Latest articles

Bowen Craggs provide ongoing insight, analysis and trusted advice on corporate digital communications

Below are some recent articles. A full library is available to Bowen Craggs clients

Youtube GB thumbnail

Maximising YouTube: what corporate digital communicators need to know

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 31 Mar 2025

Georgia Barrett explores how corporate communicators can leverage YouTube for greater impact and engagement.

JH accessibility thumbnail

What to know about new accessibility laws

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 24 Mar 2025

Following a recent webinar, Corbb O’Connor, Director of Accessibility Advocacy at Level Access, and Jonathan Holt break down the essentials of new accessibility laws in Europe and around the world.

GB AI thumbnail

The AI search revolution: how should your company respond?

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 13 Mar 2025

Georgia Barrett provides key takeaways from our recent event featuring artificial intelligence search experts Charlie Marchant and Tim Cameron-Kitchen.

Bowencraggs Explainyourself Report 2023 Coverimg 02 Bannerimg.Png

Communicating your company's unique values, impact and personality on corporate digital channels.

Download the report

AR dei thumbnail

Silence or strategy? Corporate communications in an age of uncertainty

Andrew Rigby. Andrew is a white man with short dark hair and a short beard. He is wearing an informal blazer and an open-necked collared shirt. Andrew Rigby | 06 Mar 2025

Andrew Rigby examines how corporate communications teams are adapting to an era of geopolitical uncertainty, shifting priorities and the growing challenge of staying silent.

SP DEI T

How to respond to the DEI backlash

Scott Payton. Scott is a white man with very short dark hair and a short beard. He is wearing glasses, a light jacket and collared shirt. Scott Payton | 18 Feb 2025

Scott Payton offers five tips for digital communicators struggling to balance polarising expectations about diversity and inclusion messaging.

CS EDITORIAL T

Create, measure and win with editorial planning

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 18 Feb 2025

Following an informal ideas-sharing session with clients about editorial planning for digital channels, Caterina Sorenti shares six strategies for creating content that drives real results.

JH Social media thumbnail

A new measure for success in corporate social media

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 28 Jan 2025

The Corporate Digital Communications Index now includes a metric focused squarely on helping communicators measure and improve their use of social media.

GB Social media thumbnail

In conversation with: Social media expert Sabrina Mohan

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 28 Jan 2025

What the changing social media landscape means for corporate digital communicators.

A screenshot of Google's AI overview for the search "What is Reckitts' carbon footprint?"

2025: seven vital trends for corporate digital communicators

Scott Payton. Scott is a white man with very short dark hair and a short beard. He is wearing glasses, a light jacket and collared shirt. Scott Payton | 11 Dec 2024

From rising crisis risks to emerging technologies, Scott Payton highlights the major shifts set to shape the communications landscape during the year ahead.

vr investors thumbnail

Is your corporate website frustrating your investors?

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 27 Sep 2024

Investors are a priority stakeholder group. Can they find what they need on your corporate website?

TN Verizon interview

How Verizon opened up its employee communications to everyone

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 18 Sep 2024

Authenticity, transparency, and “inside-out” storytelling

NN ESG thumbnail

Innovation in sustainability governance at Novo Nordisk

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 15 Aug 2024

Video showcasing the outspoken members of the Sustainability Advisory Council conveys a strong impression of openness and honesty.

corporate storytelling thumbnail

Creative Corporate Storytelling

900X900 Imgs Haileyoconnor 04 Roundel Hailey O'Connor | 13 Aug 2024

What can you learn from the best in digital storytelling right now?

Googleaioverviewslim

Corporate search in the age of AI

Mali Perdeaux. Mali is a white woman with chin-length dark blonde hair and glasses, and wears a dark top with small flowers. Mali Perdeaux | 02 Jul 2024

Insights on the new Google AI Overviews from SEO expert Tim Cameron-Kitchen, founder of Exposure Ninja and author of "How to Get to the Top of Google”

An infographic taken from Google Analytic's home page

Analytics at a Turning Point

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 25 Jun 2024

Should you go along with Google or try something new?

A screenshot from mondelez.com of their ESG Data sheet

Progress not perfection

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 16 May 2024

Sharing your sustainability story on corporate digital channels

A screenshot of Barclays' recent accessibility content

Six ways to sustainably improve accessibility on your site

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 14 May 2024

Getting digital accessibility right will never be simple, but making noticeable progress could be easier than you think.

Illustration of the sun

Where in the Marketing-Communications Solar System is the Corporate Website?

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 29 Apr 2024

Communications would say the website is near the Sun. For marketing it often seems closer to Neptune. Does the perception gap matter, and what can you do to shrink the space in between?