Henkel : Confronting climate change
German chemical and consumer goods company uses a variety of formats and existing materials to directly address a tricky and large issue.
Henkel has a themed area, or feature, of its Spotlight Magazine section called ‘Climate Action‘.
Promoted at the time of writing on the corporate site home page, it details what the company is doing to tackle climate change, as well as actions its customers can take.
There are videos, stories and FAQs to inform readers, alongside relevant posts drawn in from Henkel’s social media channels, and the company’s climate change targets are set out too.
Confronting big, complex issues is something that more and more companies are doing, as we highlighted in last year’s Index Report, and Henkel is not alone in communicating about climate change.
But the company’s Climate Action page is an excellent example of how organizations can use a variety of formats and existing materials to create a coherent and convincing narrative on a topic. And, having created it, Henkel is obviously keen to promote it.
Including a quote and profile picture of Henkel’s Sustainability council Chair assigns ownership of the company’s efforts – although the links to relevant pages in the Sustainability section, including one which sets out Henkel’s targets for tackling climate change, could be clearer.