Overcoming digital mistakes in the pharmaceutical industry
Best practice to go beyond the platitudes and demonstrate your company’s distinctiveness
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Making Instagram work for corporate communications
Instagram is now as established as Twitter, Facebook or LinkedIn, but some corporate communications teams still struggle to see the value.
A unique role for the corporate site in supporting sales
Your corporate website can play a key role in converting potential customers and even non-customers into active customers
Corporate TikTok? Three paths to a successful presence on the platform
TikTok is one of the latest social channels companies are considering for corporate communications
Barclays : Innovative editorial ideas to promote workplace culture
Barclay’s corporate digital estate uses employee voices to show the company’s support for diversity and inclusion
Is Gen Z ‘a bit of me’?
Are you communicating in the right way with the young activists inside your company and out?
Twitter : Still ‘just setting up’ its corporate channels?
16 years after Jack Dorsey tweeted ‘just setting up my twttr’, the company relies on the platform itself and press release distribution services to communicate news about Elon Musk’s takeover
Johnson & Johnson : A value matcher tool that explains the company’s credo
J&J asks all job applicants to prove that they share the company’s ideals
Five ways to improve your corporate website for customers
Whether you intend it or not, customers are likely to be the second largest group of visitors to your corporate website. With approximately 25% of your annual site traffic potentially linked to profit from sales, it (literally) pays to ensure this group is well served by the global corporate web estate.
