Latest articles

Our latest thinking on the trends, challenges and ideas shaping the future of corporate digital communications

Below are some recent articles. A full library is available to Bowen Craggs clients.

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Five ways to win at AI search (and not become obsolete) 

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 28 Oct 2025

Jonathan Holt compiles a corporate digital communicator’s AI search visibility to-do list, based on the insights in our latest Index Snapshot report. 

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Six ways to build smarter on-site AI search

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 25 Sep 2025

Following our recent online event, Caterina Sorenti recaps the key takeaways from Silicon Labs and Siemens regarding their implementation of on-site AI search

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Optimising corporate social media for AI search

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 09 Sep 2025

Caterina Sorenti explains how to optimise your corporate social media channels for the AI search age

Next generation report - a grey A4 landscape booklet with the headline "How the next generation is reshaping corporate digital communication. Summary report. Bowen Craggs & Co"

Exclusive studies into the now and next of corporate digital communications

Read more about our research

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On-site AI search: lessons from the pioneers

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 16 Jul 2025

Caterina Sorenti shares four examples of companies using on-site AI search in smart, user-focused ways.

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“Content is King”: navigating corporate communications in the age of AI

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 09 Jul 2025

Caterina Sorenti sat down with Colin Dobinson, strategic communications specialist with Equinor and former chief editor of Equinor.com, to talk about what it takes to build a resilient, trusted digital presence in 2025.

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Cutting through on corporate social media

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 17 Jun 2025

Make it count on your social channels. Following a Bowen Craggs Club event, Caterina Sorenti examines what leading brands are doing differently to stand out in audience feeds.

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ESG Under Fire: how to talk about sustainability without wrecking your reputation

Mary Austin is a young white woman with long fair hair and a nose ring. She is smiling. Mary Austin Harrelson | 13 Jun 2025

In this polarised era, Mary Austin Harrelson explains how to talk about ESG and sustainability in a credible way.

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Demystifying CSRD: what the new rules really mean for corporate communicators

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 05 Jun 2025

Caterina Sorenti shares six takeaways from our Club event with reporting expert Janice Lingwood.

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Beyond the grid: unlocking Instagram’s potential

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 21 May 2025

Caterina Sorenti explains the power of Instagram as a corporate storytelling tool

Amazon

Make your corporate website a reputation fortress

Scott Payton. Scott is a white man with very short dark hair and a short beard. He is wearing glasses, a light jacket and collared shirt. Scott Payton | 20 May 2025

From trade disputes to culture wars, 2025 is serving up a fresh, complex brew of reputational risks for all companies. Here are five steps to making your corporate website a powerful risk and reputation management tool.

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Sustainability storytelling – how to cut through in 2025

Georgia Barrett. Georgia is a young white woman with long brown hair. She is smiling at the camera. Georgia Barrett | 30 Apr 2025

Georgia Barrett highlights key takeaways from a recent roundtable on effective digital sustainability communications in today’s complex world

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Maximising YouTube: what corporate digital communicators need to know

Georgia Barrett. Georgia is a young white woman with long brown hair. She is smiling at the camera. Georgia Barrett | 31 Mar 2025

Georgia Barrett explores how corporate communicators can leverage YouTube for greater impact and engagement.

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What to know about new accessibility laws

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 24 Mar 2025

Following a recent webinar, Corbb O’Connor, Director of Accessibility Advocacy at Level Access, and Jonathan Holt break down the essentials of new accessibility laws in Europe and around the world.

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The AI search revolution: how should your company respond?

Georgia Barrett. Georgia is a young white woman with long brown hair. She is smiling at the camera. Georgia Barrett | 13 Mar 2025

Georgia Barrett provides key takeaways from our recent event featuring artificial intelligence search experts Charlie Marchant and Tim Cameron-Kitchen.

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Silence or strategy? Corporate communications in an age of uncertainty

Andrew Rigby. Andrew is a white man with short dark hair and a short beard. He is wearing an informal blazer and an open-necked collared shirt. Andrew Rigby | 06 Mar 2025

Andrew Rigby examines how corporate communications teams are adapting to an era of geopolitical uncertainty, shifting priorities and the growing challenge of staying silent.

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How to respond to the DEI backlash

Scott Payton. Scott is a white man with very short dark hair and a short beard. He is wearing glasses, a light jacket and collared shirt. Scott Payton | 18 Feb 2025

Scott Payton offers five tips for digital communicators struggling to balance polarising expectations about diversity and inclusion messaging.

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Create, measure and win with editorial planning

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 18 Feb 2025

Following an informal ideas-sharing session with clients about editorial planning for digital channels, Caterina Sorenti shares six strategies for creating content that drives real results.

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A new measure for success in corporate social media

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 28 Jan 2025

The Corporate Digital Communications Index now includes a metric focused squarely on helping communicators measure and improve their use of social media.

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In conversation with: Social media expert Sabrina Mohan

Georgia Barrett. Georgia is a young white woman with long brown hair. She is smiling at the camera. Georgia Barrett | 28 Jan 2025

What the changing social media landscape means for corporate digital communicators.

A screenshot of Google's AI overview for the search "What is Reckitts' carbon footprint?"

2025: seven vital trends for corporate digital communicators

Scott Payton. Scott is a white man with very short dark hair and a short beard. He is wearing glasses, a light jacket and collared shirt. Scott Payton | 11 Dec 2024

From rising crisis risks to emerging technologies, Scott Payton highlights the major shifts set to shape the communications landscape during the year ahead.

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Is your corporate website frustrating your investors?

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 27 Sep 2024

Investors are a priority stakeholder group. Can they find what they need on your corporate website?

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How Verizon opened up its employee communications to everyone

Georgia Barrett. Georgia is a young white woman with long brown hair. She is smiling at the camera. Georgia Barrett | 18 Sep 2024

Authenticity, transparency, and “inside-out” storytelling

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Innovation in sustainability governance at Novo Nordisk

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 15 Aug 2024

Video showcasing the outspoken members of the Sustainability Advisory Council conveys a strong impression of openness and honesty.

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Creative Corporate Storytelling

900X900 Imgs Haileyoconnor 04 Roundel Hailey O'Connor | 13 Aug 2024

What can you learn from the best in digital storytelling right now?

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Corporate search in the age of AI

Mali Perdeaux. Mali is a white woman with chin-length dark blonde hair and glasses, and wears a dark top with small flowers. Mali Perdeaux | 02 Jul 2024

Insights on the new Google AI Overviews from SEO expert Tim Cameron-Kitchen, founder of Exposure Ninja and author of "How to Get to the Top of Google”

An infographic taken from Google Analytic's home page

Analytics at a Turning Point

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 25 Jun 2024

Should you go along with Google or try something new?

A screenshot from mondelez.com of their ESG Data sheet

Progress not perfection

Georgia Barrett. Georgia is a young white woman with long brown hair. She is smiling at the camera. Georgia Barrett | 16 May 2024

Sharing your sustainability story on corporate digital channels

A screenshot of Barclays' recent accessibility content

Six ways to sustainably improve accessibility on your site

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 14 May 2024

Getting digital accessibility right will never be simple, but making noticeable progress could be easier than you think.

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Where in the Marketing-Communications Solar System is the Corporate Website?

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 29 Apr 2024

Communications would say the website is near the Sun. For marketing it often seems closer to Neptune. Does the perception gap matter, and what can you do to shrink the space in between?

Image shows people walking on the spiral staircase of London City Hall with views of the Thames through the diamond shaped windows. A slate-blue colour wash covers the image. Indicates Serving customers.

How not to annoy customers on your corporate website

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 22 Mar 2024

Customers are the second largest visitor group arriving on corporate websites, according to Bowen Craggs visitor research. What are their top concerns and complaints?

Shell's 'Accessibility' site features a visual of a man holding a phone and a text box with information about Shell's accessibility endeavours.

In Conversation With: Accessibility Expert Joe Chidzik

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 26 Feb 2024

Joe Chidzik, Accessibility and Usability Consultant at AbilityNet, talks to Bowen Craggs about the importance of your end users, the social model of disability, overlays, and ways to make PDFs compliant.

Ofcom's TikTok account

Take it from the UK regulator of communications services – one size does not fit all on social

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 22 Feb 2024

Ofcom's Tony Finnegan emphasizes the significance of tailoring content for individual social media platforms.

The displayed video is of a vintage plane from 1956

Shell’s history archive on YouTube

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 06 Feb 2024

Shell brings its history to life through archive footage and sends the message that the company is current and innovative.

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Reinvigorating your digital company fact sheet

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 24 Jan 2024

Your company’s online fact sheet should present information in a concise, visually engaging way, offering visitors a holistic snapshot. How can you distil your company information into a succinct and dynamic overview?

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Innovation on TikTok and Instagram: the new frontier of corporate social media

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 14 Dec 2023

It's essential that social media and the corporate website are not separate realms, but work in tandem to build a comprehensive, consistent digital presence. Here, we give quick insights into which social media channels are most popular with corporates, and examples of innovation on Instagram and TikTok.

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Bowen Craggs Index Movers and Improvers

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 20 Nov 2023

What can you learn from the companies that have made key improvements to their corporate digital communications?

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Telling your sustainability story in a mixed-up world

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 14 Nov 2023

Corporate digital channels are the perfect place to make your case for good citizenship, but few companies take advantage. Why is this and where do you start?

Société Générale's News section with two articles on Rugby

Leveraging Sponsorship and Partnership Initiatives on Your Corporate Website: a look at Rugby World Cup partners

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 08 Nov 2023

We take a look at how companies have used their partnerships with the recent Rugby World Cup on their corporate websites.

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Will you Brave the Backlash?

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 19 Oct 2023

There is a Corporate Backlash under way and companies are getting attacked from all sides. The question for communicators is, do you retreat or engage?

Cutting through

The podcast for corporate digital communicators

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Episode 7: Can a crisis be a good thing?

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 26 Jun 2025

As we continue to live in interesting times, we consider what digital communicators can do to prepare for – and manage – a crisis, and ask whether staring down risks can actually lead us somewhere better than before.

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Episode 6. Tell another one: New trends in corporate storytelling

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 13 May 2025

What’s the point of stories and editorial on your corporate website and social media channels in 2025? Do your audiences really want this kind of content, and if so, which groups should you focus on? Find the answers to these questions and more in this episode of Cutting Through.

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Episode 5. The changing state of search

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 26 Mar 2025

From Google’s AI Overviews to ChatGPT and DeepSeek, generative AI search tools are transforming how people get information about your company – and everything else. This episode of Cutting Through explores what this really means, and how corporate digital communicators should respond.  

Podcast episodes