Volkswagen AG : Building strong relationships with jobseekers from the outset

| April 19, 2022

Giving a face, voice and personality to recruitment teams

The feature

Volkswagen AG puts members of its recruitment team front and centre of a bright and inspiring Careers site. A dedicated section ‘Meet our recruiters’ introduces the team one by one, with strong photography, videos and engaging Q&A profiles.

Profiles cover hobbies and interests, as well as VW career highlights and tips from their own experience as applicants. Jobseekers are invited to ‘Network with me’ via LinkedIn, Xing, or even in person at recruitment fairs. For international applicants, the overview page includes an indication of languages spoken.

The takeaway

By giving a face, voice and personality to its recruitment team, Volkswagen builds on the now well-used employee profile feature to establish a strong aspirational message for future applicants.

By showing the real people behind the application process, and by encouraging direct contact with each individual recruiter, jobseekers are repositioned from disconnected ‘hopefuls’ perusing the usual job listings, to confident, potential colleagues. The gap between the recruitment process and the reality of working for the company is reduced; jobseekers feel welcome and inspired. In a competitive recruitment market, Volkswagen distinguishes itself from the crowd by sending jobseekers the clear message that “HR people are human too”.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
 

Subscribe to our online effectiveness newsletter

Our fortnightly email provides insights and commentary on the latest developments in digital corporate communications. Join thousands of your peers who stay up to date with Bowen Craggs.

    * denotes a mandatory field

    Information given here will only be used for the agreed purpose and will never be shared with anyone else and is protected by our privacy policy