Survey privacy & cookies

Our Privacy & Cookie Statement, as outlined below, was updated in April 2018 in readiness for the introduction of the new European data protection law – 'European General Data Protection Regulation' (GDPR) – on 25 May 2018.


1. General

Bowen Craggs respects the privacy of each person who takes part in our visitor research surveys.

We would like to inform you of the type of data collected by Bowen Craggs and how they are used.

Data are collected, processed and used in conformity with the data protection regulations of the country in which the responsible data processing department is located.

We take any action required to ensure compliance.

2. Collection, use and processing of personal data

We collect data relating to a specific person for processing and usage purposes only, if you voluntarily decide to enter the data or expressly give your consent thereto.

By doing so, you accept the following terms of use.

When you agree to take part in visitor research that is managed by Bowen Craggs on behalf of its clients we will use the software known as Clicktools to present the survey and gather your responses.

When participating in the survey data automatically collected by Clicktools are:

IP address, the version of your browser software, the operating system of the computer used to access the visitor survey, the website you are using to participate in the survey and, if applicable, any search terms you used to find the website where you agreed to take part in the visitor research survey.

None of this information is collected if you do not agree to participate in the survey.

In addition, you will be asked to answer survey questions including: your role, your reason for visiting the website, satisfaction feedback in the form of ratings, and general feedback in the form of free text comments.

Your provision of these data is voluntary.

We will not ask for personal data but if you voluntarily supply us with personal data, we shall not use, process or transfer these data except for the purpose of visitor research.

Your IP address, although collected, will be excluded from our analysis.

Bowen Craggs does not conduct any additional web tracking whilst you are answering the visitor research survey in Clicktools.

Any changes to this Privacy Statement will be published on this page.

This enables you to inform yourself at any time about which data we are storing and how we collect and use such data.

3. Security

Bowen Craggs will store your personal data safely and, therefore, take reasonable precautionary measures to protect your data against loss, abuse or changes.

On discovery we will permanently delete phone numbers, email addresses and other personal data if they are submitted as part of a survey.

Clicktools (who have access to your data in order to provide services to Bowen Craggs) are contractually obliged to keep such information in confidence and may not use these data for any other purpose.

4. Personal Data of Children

Bowen Craggs does not wish to collect data on children below the age of 14 years.

Should parents or other legal guardians discover that the children under their supervision have made personal data available to Bowen Craggs, we request that they contact us at the address below (see 6. below).

5. Cookies

If you choose to decline cookies you will not be able to participate in our visitor surveys.

You have a number of options to control or limit how we use cookies.

Most browsers automatically accept cookies, but you can modify your browser setting to limit or decline cookies by visiting your browser’s help page.

The browser manufacturers, not Bowen Craggs, control these settings.

You can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether.

Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari).

The invitations to visitor surveys may use cookies from
There are three cookies that may be used:

  • "JSSCounter"- Counts the number of pages viewed by the user to control when the invitation for the survey appears. The invitation is usually delayed by 3 pages or more.
  • "[name]No"- The user has rejected the survey invitation. Do not invite them again for a specific period, usually 90 days.
  • "[name]Yes"- The user has accepted the survey invitation. Do not invite them again for a specific period, usually 90 days.

Visitor survey data is collected on (The Clicktools privacy policy is here.) There are four ‘cookies’ relating to this process:

  • BIGipServerVS is used for load balancing. When a user begins the survey they are directed to one of several identical servers and this value is used to ensure that all page requests from that user session are sent to the same server.
  • JSESSIONID is used for user session management to link together all the survey answers from a single user.
  • _TC_AUTHCOOKIE_JSESSIONID is used for user session management to link together all the survey answers from a single user over encrypted connections.
  • weblink_13itcc8843pfm is the weblink cookie. It stores the Clicktools responseID and surveyID value for 30 days, in order to prevent the a user from participating in the same survey more than once in 30 days.


Google Analytics helps businesses and site owners to analyse the traffic to their websites. Surveys may use Google Analytics with survey responses to help understand user journeys. To deliver this service, Google Analytics uses the following browser cookies:


  • _ga is used by Google Analytics to distinguish users in Google Analytics.


  • _gid is also used by Google Analytics to distinguish users in Google Analytics.


  • _gat is used by Google Analytics to prevent excessive traffic to their servers.


  • AMP_TOKEN is used by Google Analytics to distinguish users from Google's Accelerated Mobile Pages services.


  • _gac_ is used to distinguish users from Google's Adwords services.


Detailed information about Google Analytics cookies is available here:


Information about Google's privacy policy can be found here:

6. Your Queries / Our Data Protection Officer

If you would like to know whether we have collected data about you and, if so, which data – or if you have any other queries relating to our data collection processes and practices, then please send an e-mail or a letter to The Data Protection Officer, Suite G1.11, 60 Gray's Inn Road, London, WC1X 8AQ, UK (E-Mail: