Visitor research

Understanding your visitors and their goals

There is no better way to assess whether you are getting your messages across and serving your audiences effectively than to ask your visitors directly. Bowen Craggs has spent years perfecting an online research method tailored exclusively to corporate websites. 

They are privacy compliant, mobile friendly and designed to the best user experience standards, as demonstrated by our 75% completion rate for those who start the survey.

Our survey, deployed across numerous global websites, provides invaluable insights to our clients. What’s more, effective standardization means you can also benchmark your performance against relevant peers.

Our clients use this information to:

  • Confidently dispel incorrect assumptions about who visits the company website
  • Convince decision-makers and educate colleagues using evidence
  • Track essential performance indicators such as goal achievement, brand perception and Net Promoter Score®
  • Discover opportunities to serve your audiences better and take action in order to do so
  • Investigate whether company communications goals are being achieved
  • Understand the impact various online initiatives have on company reputation and quantify the value of corporate digital communications

Customised insights delivered via Tableau

Each survey runs continuously, and clients can access their visitor research data at any time. Our in-house experts summarise the highlights in customised interactive dashboards using Tableau (the market leading business intelligence tool), meet with you to interpret the results, and support you in identifying appropriate courses of action.

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Client industry details

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Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
 

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