Randstad : Conversational job ads on Instagram

| November 16, 2021

Direct-to-camera videos are an engaging alternative to text-based job descriptions.

Randstad interactive job advert

The feature

The UK division of Netherlands-based recruiting giant Randstad is using Instagram to advertise some job vacancies directly to candidates on the platform. 

Recruitment consultants post a short video introducing and explaining the vacancy, and invite users to apply via an email address included in the caption.

For example, in August, a Randstad recruiter posted a short video with the key responsibilities and skills required, and inviting those interested to get in touch. 

The takeaway

Instagram has emerged as a key platform for engaging with corporate jobseekers over recent years, primarily as a way of promoting the company and its culture to prospective employees. This is the most direct approach to harnessing the channel for front-line recruiting that we have seen. 

Some candidates are likely to find the conversational style of these short videos refreshing and will be encouraged to apply. The approach also signals that Randstad is not afraid to try new ways of doing things and is innovative in its industry.

For other companies, the approach has potential, for targeted campaigns, or as a complement to conventional text-based corporate job descriptions. Signposting the relevant vacancy in the main job search tool from linktr.ee via a ‘link in bio’ prompt, or directly from Stories, would streamline the process for corporate recruiters who may be reluctant to rely on an email. 

https://www.instagram.com/p/CSEoTS4i5uF/

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

Client industry details

Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
 

Subscribe to our online effectiveness newsletter

Our fortnightly email provides insights and commentary on the latest developments in digital corporate communications. Join thousands of your peers who stay up to date with Bowen Craggs.

    * denotes a mandatory field

    Information given here will only be used for the agreed purpose and will never be shared with anyone else and is protected by our privacy policy