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Explaining yourself in 2021
Event presenters: Dan Drury & Jason Sumner
Date held: May 6, 2021
Time held: 14:00pm BST
Dan Drury and Jason Sumner walk you through a special report highlighting which companies are best at explaining what they do, who they are and how they are a force for good in the world on their digital channels.
‘Explaining yourself in 2021’ arises directly out of the Bowen Craggs Index. It shines a spotlight on the best performing companies in the areas of the Index that focus on explanation and persuasion. Can you answer the following questions for your organization?
- Who are you as a company?
- What are your values?
- Do you have a climate change plan?
- Where can users find evidence that backs up your claims to be a good corporate citizen?
We share plenty of best practice examples and advice on trends of the moment, including purpose and value statements; diversity and inclusion; and ESG (environmental, social and governance).
Watch and learn from those organizations that are best at answering these questions.
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Upcoming Club Events
July 2022
20 years of insights: What communicators can learn from the last two decades
Bowen Craggs is celebrating 20 years in digital communications with a look at the key milestones of the past two decades and the events that changed corporate communications forever. The societal and political changes that we’re witnessing now will have a profound effect on digital communications in the future.
September 2022
Spotlight on: Serving customers
Like everyone else, corporate customers are increasingly willing to use digital channels to buy, to compare, to research, to train and complain. They also visit ‘about’ sections and other corporate areas to understand the company behind the products and services. We look at best practice principles for serving customers across all these scenarios in multiple sectors.
