Explaining yourself in 2021

Picture of Dan
Picture of Jason

Event presenters: Dan Drury & Jason Sumner

Date held: May 6, 2021

Time held: 14:00pm BST

Dan Drury and Jason Sumner walk you through a special report highlighting which companies are best at explaining what they do, who they are and how they are a force for good in the world on their digital channels.

‘Explaining yourself in 2021’ arises directly out of the Bowen Craggs Index. It shines a spotlight on the best performing companies in the areas of the Index that focus on explanation and persuasion. Can you answer the following questions for your organization?

  • Who are you as a company?
  • What are your values?
  • Do you have a climate change plan?
  • Where can users find evidence that backs up your claims to be a good corporate citizen?

We share plenty of best practice examples and advice on trends of the moment, including purpose and value statements; diversity and inclusion; and ESG (environmental, social and governance).

Watch and learn from those organizations that are best at answering these questions.

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