Explaining yourself in 2021
Event presenters: Dan Drury & Jason Sumner
Date held: May 6, 2021
Time held: 14:00pm BST
Dan Drury and Jason Sumner walk you through a special report highlighting which companies are best at explaining what they do, who they are and how they are a force for good in the world on their digital channels.
‘Explaining yourself in 2021’ arises directly out of the Bowen Craggs Index. It shines a spotlight on the best performing companies in the areas of the Index that focus on explanation and persuasion. Can you answer the following questions for your organization?
- Who are you as a company?
- What are your values?
- Do you have a climate change plan?
- Where can users find evidence that backs up your claims to be a good corporate citizen?
We share plenty of best practice examples and advice on trends of the moment, including purpose and value statements; diversity and inclusion; and ESG (environmental, social and governance).
Watch and learn from those organizations that are best at answering these questions.
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