Episode 4. A new era for corporate social media?
A new era for corporate social media?
From Instagram and TikTok to X and LinkedIn, social media platforms are more influential – and yet more volatile – than ever.
In this episode of the podcast, we explore how corporate digital communicators can navigate uncertainty and harness social channels to cut through.
References and resources
- Pew research on US teens’ use of social media
- Pew research on US adults’ use of social media
- Hard Numbers research on information sources for LLMs
- Microsoft on Bluesky
- Authentic use of video on social media
Companies with a well-rounded social presence
Best practice examples
- Corporate use of LinkedIn: Unilever
- Strong use of Instagram for jobseeker communications: Unilever global careers
- Instagram to build community among employees:
- Powerful corporate use of YouTube:
Further reading
A new measure for success in corporate social media
The Corporate Digital Communications Index now includes a metric focused squarely on helping communicators measure and improve their use of social media.
In conversation with: Social media expert Sabrina Mohan
What the changing social media landscape means for corporate digital communicators.
Corporate search in the age of AI
Insights on the new Google AI Overviews from SEO expert Tim Cameron-Kitchen.
Creative corporate storytelling
What can you learn from the best in digital storytelling right now?
Next Generation Report
How Gen Z is reshaping corporate digital communications.