Episode 3. Now what? Digital communications after the US Election

Now what? Digital communications after the US Election
The way people get their information is changing. In the recent US election, one party and candidate seemed to understand this better than the other.
It may even have handed Donald Trump the win.
In this episode of the podcast, we explore how corporate digital communicators can build trust and cut through in a transforming media landscape.
References and resources
- Nate Silver’s prophetic analysis of the Trump and Harris campaign websites.
- Charlie Warzel in The Atlantic on the transforming media landscape
- Maslansky & Partners article on Trump / Harris lessons for communicators
- Pew Research insights into news influencers and their, well, influence
- Forbes article on the rise of “employee generated content”
- Financial Times article – “CEOs turn to podcasts to control their message”
- Bowen Craggs report: How the next generation is reshaping corporate digital communication
Examples of best practice
- Nvidia's AI Podcast
Nvidia's AI Podcast frequently features one-to-one interviews with internal experts. - In Good Company podcast
An example of how CEOs are turning to podcasts rather than traditional media. - Goldman Sachs Exchanges
Exemplary corporate podcast from Goldman Sachs. - Rio Tinto's Trending Topics
Honest, open communications about a contentious topic on a corporate site. - Bosch Press Portal contacts
Blogger/influencer friendly corporate media contact page. - Ask Nestlé
Tackling issues head on via a corporate site. - Effective corporate use of TikTok
BHP on TikTok
Estée Lauder Companies on TikTok