How the next generation is reshaping corporate digital communication
Insights, analysis, and best practice examples of what you can do to foster long-lasting connections with the next generation
In this in-depth look at young corporate stakeholders, we have gathered insights, analysis, and best practice examples of what you can do right now in order to foster long-lasting connections with the next generation of jobseekers, employees, ESG analysts, media professionals, customers and investors.
Through focus groups and in-person interviews with young professionals from around the world and from a range of companies, we found that what young people want from corporate digital channels is in some ways similar to what their older counterparts want: information that is easy to digest, authentic communication and transparency, especially when it comes to ESG and reputation issues.
But there are many vital differences too.
Download the summary report to find out how the next generation is reshaping corporate digital communication
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