Search commentaries


Showing 1 - 9 of 401 items

Explaining 'Explain yourself'

Our newly published 'Explain yourself' Index is designed to highlight the companies that are best at telling their stories online. David Bowen answers some questions on it.

Google Analytics Benchmark 2017 – Trends and highlights

Here, in the first of two posts (second to follow next week), Andrew Rigby gives the headline findings, including data for referral traffic, device usage and landing pages.

The five biggest performance gaps in corporate digital communications

Jason Sumner and Lisa Hayward share the five biggest performance gaps identified from interviews with corporate digital managers at 25 of the world's largest companies.

Should sustainability be a bigger part of your company’s online investment case?

Investors may be taking corporate social responsibility reporting more seriously. If this is true, corporate digital teams should consider adding relevant and targeted sustainability material to...

The tribulations of worldwide websites

Most large organizations need to serve local audiences online – but they also need to save money, says David Bowen. How can the two be reconciled?

Sites that turn heads

Too many corporate websites look eerily similar, says Scott Payton. But there are notable exceptions.

Taking a stand online

Does the corporate online response to the events of Charlottesville, Virginia signal a new approach to managing corporate reputations online? Jason Sumner asks.

Seven deadly sins of corporate website usability

At our recent annual conference, we conducted some user testing on some of our delegates’ websites. They provided some real food for thought, says Andrew Rigby.

The power of persuasion: Six lessons from the 2017 Web Effectiveness Conference

There was a rich mix of presentations at our annual conference in Barcelona two weeks ago, covering a diverse range of issues facing corporate digital managers. Here, Jason Sumner and Scott...