Search commentaries


Showing 1 - 9 of 413 items

Why sites and social should take up the tango

Richard Branson is showing how Twitter feeds and websites can do each other a lot of good, David Bowen says.

Content strategy for the corporate web – answering three big challenges

While the proceedings of our recent Bowen Craggs Club meeting on content strategy are confidential, Jason Sumner shares three of the common problems that came up, as well as some of our advice...

What do 400,000 surveys tell us about your corporate website?

Our archive of corporate website visitor surveys, which we’ve been conducting for clients since 2011, continues to grow – to more than 425,000. We recently presented an update on...

A jobs quiz for millennials has lofty aims but poor execution

Vodafone’s new online tool for jobseekers, the ‘Future Jobs Finder’ is an interesting idea, but the way it is implemented may test jobseekers’ patience more than their...

Knowing when to say no and yes

Digital managers have no shortage of opportunities to adopt the latest piece of clever technology. How to tell which to go for, and which to avoid? By David Bowen.

Corporate values online: show, don’t tell

Company values pages can often seem an afterthought, rather than an opportunity to showcase what is unique about a company’s culture and turn it into a selling point. In the spirit of...

Top priorities for corporate digital managers in 2018

We asked 40 corporate digital teams what is on their to-do lists for the next year.

Who's top for what in the 2018 Bowen Craggs Index?

Scott Payton looks beyond the overall top-scorers to reveal the world's best companies in specific areas of online corporate communications.

Looping video on the corporate web – the best and the rest

In the past 12 months, the fashion for short, repeating videos on corporate sites has gone from unusual to mainstream. Jason Sumner highlights the best uses of this still emerging feature, and...