We unpack some of the complex challenges that corporate digital teams frequently encounter
These are the most important things an effective corporate web presence should be doing for your company. How hard is your web presence working for you in each of these fundamentals?
The corporate website relaunch is one of the few times when corporate communications gets the attention of the entire organisation, right up to the CEO and senior leadership team.
Your company needs to treat the corporate website and related digital channels like a long-term strategic communication asset. Otherwise, what’s the point?
Five recommendations for using artificial intelligence in corporate digital communications
Running your company’s digital presence is like fighting a tug of war
It used to be that our clients struggled to get other teams to pay attention to their own area of the corporate digital presence
Designing a corporate web presence that serves corporate digital, sales and marketing and your customers
A new way to think about corporate digital communications metrics
Using digital to communicate purpose effectively
How to use corporate digital to communicate about ESG
Three of the best home pages show how to stand out with audiences
We all keep a close eye on the big names in our industry and market to benchmark performance. Sometimes that is enough. But if you manage the corporate digital presence, you need to set your sights wider, and here’s why.
The question is how do you convince everyone that you, IR, the rest of the organisation, and your stakeholders are better off joined up with one platform, one CMS and one unified set of messages?
Be honest, how are you getting on with those parts of your corporate digital presence so called the satellite sites?
Cutting through the clichés starts with admitting some home truths. This is the only way to create material about your employees and culture that is unique, convincing and authentic.
