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Alibaba : Skilful journalism makes corporate news engaging The Chinese e-commerce giant’s corporate news microsite is likely to be useful for the professional media and interesting to general audiences The BBC : A choice between short and long-form analysis Simple links allow users to opt for summary, in-depth or video analysis of a particular topic IBM : A smart campaign page? IBM has a sprawling web estate with many blogs dotted around it – and a page which tries to bring order to the disorder Swiss Re : Engaging CSR contacts Named contacts for queries are highly visible throughout an insurance giant’s online corporate responsibility section Pfizer : One stop shop for journalists Pfizer has a simple page pointing to a mass of useful information for the media Starbucks : Sweetening jobseekers with a personal message A simple personalisation feature creates a customised welcome Unilever : Helping customers get in touch, worldwide Unilever makes it easy for customers on its global site to find local brand contact details Credit Suisse : Serving jobseekers with a tennis ace A Swiss financial services giant uses its sponsorship deal with Roger Federer to attract jobseekers Duke Energy : Excavating the past to illustrate the present Duke Energy has found a new way of engaging visitors by looking to the past