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Unilever : Helping customers get in touch, worldwide Unilever makes it easy for customers on its global site to find local brand contact details Credit Suisse : Serving jobseekers with a tennis ace A Swiss financial services giant uses its sponsorship deal with Roger Federer to attract jobseekers Duke Energy : Excavating the past to illustrate the present Duke Energy has found a new way of engaging visitors by looking to the past BlackRock : Bad and good personalisation on one Careers site The US investment manager offers vacancy listings personalised in two ways – but only one of them is useful Kering : Changing the job search comes at a cost to usability Kering’s previous job search tool was an example of how to make things easy for jobseekers – but its latest version does not match up Salesforce : Serving customers with high-quality videos Glossy production values combined with a sense of authenticity build credibility Vale : Whistleblowing made easy The Brazilian mining giant has an exceptional ‘make an allegation’ section Lloyds Banking Group : telling CSR stories close to home An interactive map helps visitors find nearby projects supported by the bank Royal Bank of Scotland : Explaining your company's recent past A page promoting the UK bank’s ‘turnaround story’ since the 2008 financial crisis is notable but could go much further