The Chinese e-commerce giant’s corporate news microsite is likely to be useful for the professional media and interesting to general audiences

Simple links allow users to opt for summary, in-depth or video analysis of a particular topic

IBM has a sprawling web estate with many blogs dotted around it – and a page which tries to bring order to the disorder

Named contacts for queries are highly visible throughout an insurance giant’s online corporate responsibility section

Pfizer has a simple page pointing to a mass of useful information for the media

A simple personalisation feature creates a customised welcome

Unilever makes it easy for customers on its global site to find local brand contact details

A Swiss financial services giant uses its sponsorship deal with Roger Federer to attract jobseekers

Duke Energy has found a new way of engaging visitors by looking to the past