Interactive Q&A feature shows the dangers of a poorly executed chatbot

Few companies are thinking as hard as Walmart about what a home page is for - and how to make it work on both computers and mobile phones.

Media stories help to humanise the CEO of a Japan-based pharmaceutical company, but they are not linked from his biography on the corporate website.

BP manages to get its formats right and wrong in the same story.

Skilfully written and presented profiles effectively introduce the scientists and engineers at the German engineering company.

An automated FAQs generator effectively saves a company money and its website users time

The UK-based insurance company illustrates its corporate values online by using relevant examples and engaging videos.

An online date of birth tool that allows for improbably aged job candidates illustrates the importance of setting realistic limits on filters.

The German chemicals giant has dropped a careers-related online personalisation tool from a recent website redesign