BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Aviva : Corporate values in the real world

The UK-based insurance company illustrates its corporate values online by using relevant examples and engaging videos.

Maersk : Unrealistic filters

An online date of birth tool that allows for improbably aged job candidates illustrates the importance of setting realistic limits on filters.

BASF : Preferring not to personalise

The German chemicals giant has dropped a careers-related online personalisation tool from a recent website redesign

LVMH and Mercier Champagne : Sustainability messaging lacks fizz

Parent and subsidiary companies fail to keep their offline and online communications consistent  

Vinci : Making sense of search results

French construction company Vinci cleverly uses visual elements to make its corporate website's search results listing easier to digest

Barclays Center : Accessibility add-on

An accessibility widget is a potentially useful shortcut for compliance, but the ideal approach is to build accessibility into the fabric of a site's design

Merck : The non-scrolling home page

Merck, the US pharmaceuticals company, has a home page that neatly avoids scrolling on a computer screen, while allowing it on a mobile device

JPMorgan Chase : Encouraging jobseekers to pack their bags

Careers pages inspired by travel magazines effectively inform and enthuse potential recruits

Levi Strauss & Co : The wrong sort of 501

Levi Strauss & Co returned to the stock market recently, but its IR site was not dressed as properly as it could have been