BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Coca Cola : Virtual agent falls flat

Interactive Q&A feature shows the dangers of a poorly executed chatbot

Walmart : Walmart's careful home page tweaks

Few companies are thinking as hard as Walmart about what a home page is for - and how to make it work on both computers and mobile phones.

Takeda : A CEO's biography buries the news

Media stories help to humanise the CEO of a Japan-based pharmaceutical company, but they are not linked from his biography on the corporate website.

BP : The best and worst of graphics

BP manages to get its formats right and wrong in the same story.

Bosch : Expert profiles

Skilfully written and presented profiles effectively introduce the scientists and engineers at the German engineering company.

Deutsche Telekom : Chatbot-style answers to common questions

An automated FAQs generator effectively saves a company money and its website users time

Aviva : Corporate values in the real world

The UK-based insurance company illustrates its corporate values online by using relevant examples and engaging videos.

Maersk : Unrealistic filters

An online date of birth tool that allows for improbably aged job candidates illustrates the importance of setting realistic limits on filters.

BASF : Preferring not to personalise

The German chemicals giant has dropped a careers-related online personalisation tool from a recent website redesign