The Walt Disney Company : Mickey Mouse About section
The lack of detailed company information on Disney’s corporate site creates unnecessary risks
Disney’s global corporate website has five primary sections – ‘About’, ‘Investor Relations’, ‘Careers’, ‘Social Responsibility’ and ‘News’.
The Social Responsibility section is rich, with eight subsections.
In contrast, the About section has just two ‘subsection’ links – ‘Leadership’ and ‘Our Businesses’ – which lead, on click, to different parts of the About landing page, rather than to deeper pages.
The Leadership area consists of biographies of executives and directors. The Our Businesses area is made up of a series of panel links to subsidiary sites – which are often customer-focused rather than designed to serve corporate audiences.
There is no other substantive information about the company in the About section – aside from a one-paragraph mission statement and, buried at the bottom of the About page where it is easily missed, an illustrated history timeline.