Target : A new kind of online company history
A history timeline that balances historical breadth and rich contents with value-adding design.
Target has given its company history timeline an engaging new treatment. It presents milestones such as leadership hires, brand launches and “What a Target Store Looked Like” in each decade from the 1960s through today – often with a carousel of images that will be of keen interest to a wide array of visitors.
What is innovative is that there are helpful filters which lets visitors drill into the topics that most interest them (Stores, Sustainability or Business Milestones, to name just three) or, if they are in a hurry and only want the most important bits, to quickly “Tour the key highlights”.
Headlines are bold and compelling (and thus easy to scan), and on many entries there is an option to read more via a well-executed overlay, or to go even deeper into the topic by way of onward links to related content, including stories.
In other words, the entire provision has been built around a principle of letting the visitor see the big picture and drill into exactly the amount of detail that they want.