Sky : A leadership library with blogs, speeches and videos all in one place
Georgia Barrett
Sky’s leadership archive brings together statements from top executives on a variety of topics and in a range of formats, many of which have a CSR/ESG focus
The feature
UK-based media and telecommunications company Sky, which is part of the Comcast group, has an unusual leadership section. Where most companies use this section to house biographies and images of key members of the executive team, Sky also includes an innovative ‘hear from our leadership’ area.
The archive brings together blog posts, media appearances, videos, speeches and transcripts from several top executives, going back to 2019. Many of the speeches and blogs have a strong CSR/ESG focus.
For example, there is a blog post by the director of kids content on why Sky Kids now has subtitles (to improve literacy as part of a ‘read as you watch’ campaign), an article by the chief operating officer on the importance of Sky’s work fighting loneliness in the wake of the pandemic, and a blog from the group chief marketing officer about ‘showing, not telling’ Sky’s work towards carbon emissions reduction.
The takeaway
Working across six countries in Europe and as a subsidiary of Comcast, Sky has numerous senior executives, all of which are vocal in speeches, interviews, and blog posts about important issues. Collating everything in one library showcases the breadth of involvement of the leadership team and ensures that nothing is missed by key audiences such as jobseekers, investors, and media professionals.
Secondly, customers and members of the public do want to hear from top executives on important issues such as climate change and community engagement. A study by Edelman showed that, in 2021, 86% of people surveyed agreed that CEOs must lead on societal issues, and expect CEOs to publicly speak out about societal challenges. Sky offers a track record dating back years of its top executives doing just this – an important way to gain trust among key stakeholder groups.
