Randstad : Conversational job ads on Instagram
Direct-to-camera videos are an engaging alternative to text-based job descriptions.
The UK division of Netherlands-based recruiting giant Randstad is using Instagram to advertise some job vacancies directly to candidates on the platform.
Recruitment consultants post a short video introducing and explaining the vacancy, and invite users to apply via an email address included in the caption.
For example, in August, a Randstad recruiter posted a short video with the key responsibilities and skills required, and inviting those interested to get in touch.