Nike : Sportswear in the world

| June 30, 2021

The sports apparel company has informative and visually engaging online locations pages for jobseekers.

Website screen shot

The feature

Nike has a ‘Locations’ section on its global careers website called ‘Position yourself anywhere’. There is an overview, and pages for five locations – the global headquarters in Beaverton, Oregon, USA; New York City; Hilversum, the Netherlands; Laakdal, Belgium and Shanghai.

Each location page has original and striking photographs, and a short ‘By the numbers’ feature that allows visitors to see statistics on commute times, facility production, employee numbers and local amenities. Benefits and perks are also listed, plus jobs available at the location.

The takeaway

Nike’s Locations pages are engaging, on-brand and well designed to appeal to younger jobseekers. There are beautiful images and they integrate environmental responsibility messaging through the description of sustainable buildings in Belgium, for example.

The one-page layouts are an excellent example of how to convey a company’s personality and ethos efficiently and effectively.

https://jobs.nike.com/locations

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Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
 

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