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Large companies have long talked about diversity and inclusion on their websites and social media, but recent events – from #MeToo to Black Lives Matter – have pulled the topic into the spotlight and expedited a corporate shift, especially among US-based companies, towards talking about equality and even equity.

It’s that prediction-making time of the year again, and who am I to go against the trend? In this article from 2012, Bowen Craggs co-founder David Bowen makes some predictions for the future of corporate digital.

It’s time to announce the end of websites, again. Forrester’s boss George Colony gave a speech at the LeWeb conference earlier this month [December 2011] in which he predicted the ‘death of the web’. In 2010 Wired magazine ran a piece by its editor headed ’The web is dead. Long live the internet’. There were others before, there will be others after, writes David Bowen in this 2011 article.

Delegates at our 2011 Munich conference were excited by the future, but had too many current challenges to spend long pondering it. Some key trends and fads of the time are outlined in this article from our archives.

Governance is control, regulation and influence, according to my dictionary, and it is highly important, writes David Bowen in this 2001 article.

Effective online communication has to be governed from the centre: yours may be the most decentralised group in the world, but with only one web presence, it must be controlled, regulated and influenced from one spot.

We live in a world of many shades of grey, yet the way to get yourself heard (and respected) is to be black and white about everything. The more opinionated the commentator or magazine or newspaper, the better it is likely to do, which explains the shift from old-fashioned reporters and feature writers to ‘hard-hitting’ columnists, writes David Bowen in this 2009 article.

I have been spending time going through many blogs that cover ‘social media’. This is a sizeable task – not least because the definitions are so hazy – but it seems to me there is a massive gulf between the social media community and the people we work with, web or communications managers in large organisations, writes David Bowen in this 2009 article.

The overwhelming impression from our annual Web Effectiveness Conference – indeed, from all our meetings – is that people running large web estates share many issues, wherever they work. That was particularly noticeable this time because as well as our usual crowd of blue chip corporations, we had several international organisations, writes David Bowen in this 2009 article.