Morgan Stanley : In-house interviewers
Jonathan Holt
Compelling video-based interviews are conducted remotely and hosted by in-company experts.
The feature
Morgan Stanley has a series of video-based interviews on its corporate website, which are conducted remotely between a host from Morgan Stanley in conversation with a high-profile guest.
Recent examples include:
- ‘Beyond the Two-Day Package: Prologis CEO Hamid Moghadan’, interviewed by Morgan Stanley equity analyst Vikram Malhotra;
- ‘Comcast CEO Brian Roberts on the Intensifying Media Landscape’, interviewed by Morgan Stanley’s head of US media research, Benjamin Swinburne;
- ‘Sustainability Matters: Ikea CEO on Profit with Purpose’ interviewed by Morgan Stanley’s chief sustainability officer, Audrey Choi.
The takeaway
Morgan Stanley’s series of video based interviews make for engaging viewing, not least because the interviewees are often celebrated and compelling figures from some of the world’s biggest companies.
The company’s own leaders and experts do the interviewing, which grounds the videos in the world of Morgan Stanley. The objective in this case is to help build the company’s reputation as a source for thought leadership, but this is an approach that could be used to further almost any communication goal.
Filmed in separate locations and spliced together to feel more like an in-person interview, this is a type of video-making that need not be expensive in order to be good.
