Accenture : Rich advice for jobseekers

Scott Payton

| October 19, 2021

The professional services company engages as well as informs potential recruits by taking a magazine-style approach to job application advice.

The feature

Accenture’s global site has a ‘Careers Blog’ with a ‘Career Advice’ section. This contains magazine-style articles on a wide range of topics, from ‘4 ways to brush up your interview skills’ to ‘5 career tips for graduates’.

Some articles focus specifically on preparing for an application to Accenture; these are signposted from a ‘Recruiting process’ page in the Careers section as well as from the Careers Blog landing pages. Other articles offer more general careers advice – such as ‘5 tips for turning a career break into a future career’.

Articles feature pull-quotes, images and other editorial elements frequently found in online magazines.

The takeaway

Providing practical advice on the job application process is common in careers sections of corporate sites, and likely to be welcomed by jobseekers. But few companies provide such material as engagingly as Accenture.

Making this extra effort has a number of advantages.

First, it makes the material intrinsically more engaging – and therefore more likely to be read and digested.

Second, it sends the message to potential recruits – and other audiences – that Accenture is a thoughtful employer that is committed to supporting people at the start of their career and beyond.

Third, working hard to help jobseekers to properly prepare at the start of their application will likely prevent wasted time for both applicants and assessors further along the recruitment process.

https://www.accenture.com/us-en/blogs/blogs-careers/career-advice-index