BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Showing 1 - 9 of 1039 items

Amazon : Clear positions on contentious topics

The US technology giant’s corporate site employs clear language and hard data to take unambiguous stands on political issues.

Zurich : Making a virtue of office buildings

An ‘Offices around the world’ section deftly connects company architecture with messages about sustainability and employee wellbeing.

Hydro : Expert customer localisation

Visitors to Hydro.com are automatically routed to the appropriate country site – one of an unusually large selection for a corporate web presence.

Comcast : Encouraging jobseekers to tweet questions

The US media and telecommunications company provides unusually direct contact routes on its Careers site.

Altria : Contacts for analysts

Detailed contact information for industry analysts covering the US tobacco company is an inexpensive way to show transparency.

Mondelez International : Brand new history

A relaunched corporate website puts timelines of famous brands where visitors are most likely to see them.

United Technologies : Summarising sustainability goals at a glance

A simple interactive graphic successfully combines charts, captions and case studies to demonstrate progress against CSR targets.

Daimler : Retiring the blog, and creating a magazine

Automotive giant takes more editorial control over its thought leadership

Lemonade : Plain-language FAQ

An insurance start-up's website says what the company does clearly and effectively.