How the next generation is reshaping corporate digital communication

Insights, analysis, and best practice examples of what you can do to foster long-lasting connections with the next generation

In this in-depth look at young corporate stakeholders, we have gathered insights, analysis, and best practice examples of what you can do right now in order to foster long-lasting connections with the next generation of jobseekers, employees, ESG analysts, media professionals, customers and investors.

Through focus groups and in-person interviews with young professionals from around the world and from a range of companies, we found that what young people want from corporate digital channels is in some ways similar to what their older counterparts want: information that is easy to digest, authentic communication and transparency, especially when it comes to ESG and reputation issues.

But there are many vital differences too.

How the next generation is reshaping corporate digital communication

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    Astra Zeneca Logo

    Client industry details

    Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

    BASF Logo

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    Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

    Aramco Logo

    Client industry details

    Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

    Caterpillar Logo

    Client industry details

    Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

    GSK Logo

    Client industry details

    Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

    BP Logo

    Client industry details

    Summary of work for client here… Vestibulum at metus a mauris porta dictum rhoncus vitae elit. Vestibulum volutpat lectus sed diam auctor, id cursus lectus consequat. Nullam tristique eu mi et rhoncus. Nam venenatis imperdiet tortor nec molestie. Sed congue egestas magna, a placerat tortor facilisis in.

    Verizon Logo

    Client industry details

    Our Bowen Craggs Club membership has enabled us to benchmark all aspects of our digital presence against global all-sector best practice, share lessons and ideas with peers, and get both quick-win and longer term recommendations for improvement. Bowen Craggs is also providing us with valuable advice on our approach to online communications following the acquisition of G4S by Allied Universal.”
     

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