Online Effectiveness database

Use the Online Effectiveness Database to help transform your websites and other internet channels into powerful tools that polish the reputation, satisfy investors, raise the quality of recruits, impress journalists, improve customer service, and much more

Prioritise the right things, save reworking costs and avoid mistakes

Subscribers to our Online Effectiveness database get an exclusive pass to scores and commentary for more than 100 global companies plus highlighted best practice from the top performers. The database offers a robust, credible and globally recognised tool for peer comparison and clear recommendations for improvement. It is also the source of data driving the Bowen Craggs Index of Online Excellence.

Any large company can subscribe to our database and benchmark themselves against the Index. They subscribe to pick up expert advice on what to do and how to do it…

  • avoid mistakes
  • prioritise actions
  • convince bosses
  • educate colleagues
  • cut development time
  • reduce effort and save money


As well as providing guidelines for improvement, our review of corporate online effectiveness at this level establishes a ‘performance gap’ metric-by-metric of how your enterprise performs against a selection of peer companies from a range of sectors and geographies. Social media indicators are woven into our methodology so that companies are credited for their use of social media as part of their communications effort. Pick up incisive granular advice on what to do and how to do it, reduce mistakes, cut development time – saving you effort and money.

Find out more

Contact: Dan Drury, Partner 

e-mail : 
phone : +44 (0)7786 707434 or US: +1 347 973 5395

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