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Insights into the world of corporate digital communications from our expert team.

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It’s time for corporate communications to go to the ball

David Bowen looks back on nearly three decades of online corporate communications, and asks whether the current debate about ‘purpose’ will finally lead bosses to give digital...

Your chance to ask an expert: Making sense of cookie laws for corporate websites

During the week of November 11th, we are running our first ‘ask an expert’ event on Instagram and Guild, the Bowen Craggs Club online platform. Our guest expert will be Lawrence Shaw...

One-hit wonders and frequent flyers – the two kinds of visitors you need to be serving effectively on your corporate website

Data shows that most visitors to corporate websites stay a short time and are unlikely to return. A smaller, more engaged audience spends more time and visits more pages. Your web presence needs...

How should you communicate your company's sustainability performance online?

The purpose of companies in society is increasingly being questioned, and corporate behaviour is under scrutiny as never before. In response, companies are opening up about their activities...

Who is using Instagram well for jobseekers?

It has taken more time for corporates to find their niche on the photo-sharing platform, but there is a growing trend to use it to engage with jobseekers. Here, Mali Perdeaux shares the...

Technology and the future of digital corporate communications: What platforms are your peers using?

Lisa Hayward and Jason Sumner share results from recent research on technology being used now, give an insight into digital communicators’ plans for the future and show how the Club helped...

The Index of Online Excellence: Who’s top for construction, message and contact provisions?

Scott Payton looks deeper into our annual ranking of the world’s best companies for digital corporate communications to highlight the best online estates for navigation, visual impact and...

The Index of Online Excellence: Who serves which audiences the best online?

Jason Sumner looks beyond the overall top-scorers in our annual ranking to see which companies are best at serving individual audience groups with their digital communications.

The end of 'storytelling'?

When companies stop pretending that everything they publish online is a ‘story’, they clear the way for genuinely engaging narratives to shine, David Bowen says.