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Insights into the world of corporate digital communications from our expert team.

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Don’t make ‘purpose’ pointless

Misuse of the word ‘purpose’ risks undermining genuine efforts to explain companies’ roles and goals in the world, argues Scott Payton.

What we like about... Nestle.com

Jason Sumner explores what corporate digital managers can learn from the Swiss food and drink giant’s impressive online presence.

Customers and corporate digital communications – what the data says

Helen Lindsay explains how you can use data to find out more about customers and convince others in your organization that the corporate website should be serving them. 

It’s time for corporate communications to go to the ball

David Bowen looks back on nearly three decades of online corporate communications, and asks whether the current debate about ‘purpose’ will finally lead bosses to give digital...

Your chance to ask an expert: Making sense of cookie laws for corporate websites

During the week of November 11th, we are running our first ‘ask an expert’ event on Instagram and Guild, the Bowen Craggs Club online platform. Our guest expert will be Lawrence Shaw...

One-hit wonders and frequent flyers – the two kinds of visitors you need to be serving effectively on your corporate website

Data shows that most visitors to corporate websites stay a short time and are unlikely to return. A smaller, more engaged audience spends more time and visits more pages. Your web presence needs...

How should you communicate your company's sustainability performance online?

The purpose of companies in society is increasingly being questioned, and corporate behaviour is under scrutiny as never before. In response, companies are opening up about their activities...

Who is using Instagram well for jobseekers?

It has taken more time for corporates to find their niche on the photo-sharing platform, but there is a growing trend to use it to engage with jobseekers. Here, Mali Perdeaux shares the...

Technology and the future of digital corporate communications: What platforms are your peers using?

Lisa Hayward and Jason Sumner share results from recent research on technology being used now, give an insight into digital communicators’ plans for the future and show how the Club helped...