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Insights into the world of corporate digital communications from our expert team.

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Which companies are best at communicating about climate change on digital channels?

Under pressure from investors, employees, customers and other stakeholders, large companies are becoming more sophisticated about talking about climate change on digital channels. Claire...

Make 'news', not stories?

Coca-Cola has retired its ‘Journey’ website and re-framed its storytelling as ‘news’. It’s an approach that more companies should consider, says Jonathan Holt.

Chart of the week – Mobile gains more ground on desktop

The convergence of mobile and desktop access to corporate websites continues, according to the latest Google Analytics Benchmark data from Bowen Craggs.

Five budget-friendly ways to improve the contact provision on your corporate website

Scott Payton lists quick and cost-effective steps to make it easier for your key audience groups to get their questions answered online. 

What we like about... Verizon's corporate digital communications

Verizon is the first US-based company to break into the global top 10 of the Bowen Craggs Index of Online Excellence. Jason Sumner explores what digital teams can learn from the American...

Five budget-friendly ways to communicate your company’s roles and goals

Scott Payton suggests quick and cost-effective steps for explaining your organization’s mission more effectively online. 

Chart of the week – Large audiences for Covid-19 pages

Coronavirus response pages were among the most visited on corporate websites during March and April.

Five budget-friendly ways to improve navigation and usability

Scott Payton suggests quick and low-cost steps for making your corporate website easier to navigate.

Corporate social media and coronavirus – should your CEO be on Instagram?

In this era of global social distancing, an active CEO presence on social media is increasingly valuable. Jonathan Holt shares lessons and best practice for company leaders in the current crisis...