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Facebook – Dark arts cast a shadow online

Facebook’s corporate online newsroom has shown an unusual willingness to tell the world what the company is doing to fight fake news and Russian trolls. Too bad the messages do not...

Is personalisation tailored to a corporate website’s needs?

Personalisation on corporate sites is not new. But it is currently very fashionable, with software vendors pushing their tailoring technology hard. Should web managers believe the hype? Scott...

What does digital comms think of chatbots?

Jason Sumner reveals what corporate digital communicators think about this much talked about emerging technology

Time to explain yourself again

Bowen Craggs will be publishing a new Explain Yourself Index in the New Year. David Bowen says it will mirror a shift in high profile companies’ approach to reputation management.

Thin and anti-social: the state of world leaders' websites

Disappearing social channels, shrinking background information, crumbling navigation and an unhealthy focus on press releases... Scott Payton finds evidence of decline on five G7 leaders'...

The rocky road to media section heaven

The arrival of 'media asset databases' in two corporate sites gave David Bowen great hope. Until he tried to use them.

Heard the one about the scientist and the start-up?

A new enthusiasm for science and innovation stories is good news for corporate digital communicators, Jason Sumner says.

What are your challenges with… serving customers on corporate sites?

Jason Sumner, who facilitated the ‘challenges with serving customers on corporate sites’ 'talking table' at our annual conference in Lisbon three weeks ago, reports on the...

Corporate website usability: more vices…and some virtues

We again conducted user testing in partnership with the Bunnyfoot user experience (UX) consultancy at our Lisbon conference. Here, Andrew Rigby reports back on some familiar themes, along with...