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What does digital comms think of chatbots?

Jason Sumner reveals what corporate digital communicators think about this much talked about emerging technology

Time to explain yourself again

Bowen Craggs will be publishing a new Explain Yourself Index in the New Year. David Bowen says it will mirror a shift in high profile companies’ approach to reputation management.

Thin and anti-social: the state of world leaders' websites

Disappearing social channels, shrinking background information, crumbling navigation and an unhealthy focus on press releases... Scott Payton finds evidence of decline on five G7 leaders'...

The rocky road to media section heaven

The arrival of 'media asset databases' in two corporate sites gave David Bowen great hope. Until he tried to use them.

Heard the one about the scientist and the start-up?

A new enthusiasm for science and innovation stories is good news for corporate digital communicators, Jason Sumner says.

What are your challenges with… serving customers on corporate sites?

Jason Sumner, who facilitated the ‘challenges with serving customers on corporate sites’ 'talking table' at our annual conference in Lisbon three weeks ago, reports on the...

Corporate website usability: more vices…and some virtues

We again conducted user testing in partnership with the Bunnyfoot user experience (UX) consultancy at our Lisbon conference. Here, Andrew Rigby reports back on some familiar themes, along with...

Omni-channels, tag-mania and organizing closets – Quick takeaways from our annual conference

Digital managers from across the world gathered in Lisbon last week for Bowen Craggs’ annual Web Effectiveness Conference. Jason Sumner shares a few quick lessons from the event.

Why sites and social should take up the tango

Richard Branson is showing how Twitter feeds and websites can do each other a lot of good, David Bowen says.