Mitsubishi Electric : Relating views

Links to popular pages are notably well deployed with sections.

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The feature

Mitsubishi Electric, Japan-based technologies company, correlates page popularity with related links within all areas of company information.

Mitsubishi Electric houses corporate information on its global site within the Company section. Its six sub-sections cover a standard range of areas: About Us, Environment, CSR, Investor Relations, R&D Technology, Careers Worldwide. Each is previewed on the Company landing page with a link through to its own landing page.

The right-hand panel throughout the Company section and its constituent elements contains a Related Links feature divided between Most Viewed Pages and Recommended. Both relate to content within the current sub-section (or, on the main landing page, the whole section): Most Viewed Pages offers five links ranked in order from 1 to 5; Recommended shows four options.

The takeaway

Mitsubishi Electric’s company information is somewhat unusually organised in that the Company section acts as a kind of department store, with each of its six information areas effectively occupying its own self-contained ‘floor’ once you get past the entrance hall. The architecture thus lends itself to what is an impressive focusing of links to popular content within each of the Company sub-sections. While it is never certain that the ‘most viewed’ tag accurately reflects user traffic (rather than site-owner selection), there are grounds for thinking that the lists here are based on viewing numbers – in some cases the same link is included under ‘most viewed’ and Recommended.

The use of the heading Related Links is something that should be looked at again, however. Related Links implies a connection to content outside the current section, and should really be used as a signal for that. The ‘most viewed’ selection is actually a set of quick links and would be better billed as such, while the Recommended list would be a stronger feature if it were used correctly to direct users to related content in other parts of the site.
First published 13 February, 2014
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