Greek prime minister's office : Home page austerity

The Greek prime minister’s website home page misses an opportunity to sell the government’s arguments to the outside world.

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The feature

The English-language website home page of Alexis Tsipras, the Greek prime minister, is short on content and cluttered at the same time. It is dominated by ‘news’ – a list of official statements from Mr Tsipras on his country’s debt crisis. Headlines are repetitive and exhausting to scan, all beginning with the phrase ‘Prime Minister Alexis Tsipras’…’ referencing a ‘speech’, a ‘message’, a ‘statement’, etc.

A Flickr photo stream shows a modern flair but the thumbnails are hard to see and dull. The rest of the page is taken up with navigation and signposts but the headings are flat and unlikely to encourage visitors to click through.

The takeaway

Mr Tspiras has had pressing matters on his to-do list recently (and probably a shrinking budget too), and putting his website in order is likely to be way down the list. 

Yet his team clearly understand the importance of online communications to get the government’s case across – he has a presence on YouTube and Twitter (these appear to be in Greek only), and offers podcasts of his meetings with heads of state. His team has missed a crucial opportunity though to use the home page (and the rest of the website) as a principal tool in an online campaign to win over the media, opinion-formers and other potential supporters in the rest of the world.

Like the Greek PM, corporate digital managers won’t have time to get online channels ready once a crisis hits. It’s an obvious message, but we know that in some places it has still not been fully understood. 

First published 15 July, 2015
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