L'Oréal : Frustrating filters

The French cosmetics company’s online job search is unique and visually striking but overly time consuming.

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The feature

L’Oréal’s careers website has a unique filtering system for applicants. Jobseekers start on a page that asks ‘Who are you?’ There are three options: for students, graduates and professionals. Clicking one of these leads to a ‘What do you do?’ page, with 10 job function options such as marketing, operations, finance, communications, etc. These first two pages use graphics (photographs on the first screen and graphics on the second screen) instead of drop-down menus.

A third screen, across the backdrop of a clickable world map, asks ‘Where will it be?’ with a list of countries or ‘the entire world’. The fourth screen is ‘Which one is yours?’, a series of summary panels for each job on offer, although users can switch to list view. Clicking one of these leads to the job description itself.

The takeaway

The tool is unique and attractive, both important qualities for a company whose business is beauty products. Like almost everything else in the L’Oréal web estate, the look and feel of the job search sets the company apart and will reinforce the brand image to jobseekers.

However, as a practical tool for jobseekers, there are problems. The tool is essentially an expanded version of the ‘real-time’ filtering systems appearing on modern corporate websites, except that it uses three different screens to funnel applicants to their destination, when one screen and three boxes would do the same job. The map also requires several clicks to reach job descriptions. Maybe L’Oréal has made the calculation that the ‘cool’ factor will compensate for the extra time candidates will need to take to get to jobs that interest them, but we are not so sure. There are other issues with usability, as well as errors – a job we clicked into in Switzerland turned out to be based in Shanghai.

It is refreshing to see a different approach to the often mundane job search feature, but this specific tool needs refinement.

First published 07 October, 2015
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