BP : Efficient online reporting

The energy giant produces highlights of its annual report in HTML and leaves deeper reading for the PDF.

click to view

The feature

BP’s full annual report is available in PDF, but the single page summary on the corporate website is substantial, including a table of financial highlights; letters to shareholders from the chairman and chief executive; a discussion of challenges and the company strategy; and the company’s performance.

The summary uses click-to-expand menus for those that want more detail. Shorter portions of the report are also available in discreet PDFs.

The takeaway

This is a clever approach to putting annual reports online. A high-quality summary is less expensive than a full-blown HTML version and our surveys show that few people are interested in these anyway.

A link to the PDF only can look a little bleak though, so this is a nice compromise – providing a good flavour of the report without putting many resources into it.

First published 03 February, 2016
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