BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Showing 1 - 9 of 1032 items

Daimler : Retiring the blog, and creating a magazine

Automotive giant takes more editorial control over its thought leadership

Lemonade : Plain-language FAQ

An insurance start-up's website says what the company does clearly and effectively.

Microsoft : Glassdoor enhanced

An informative summary panel sends a compelling message to jobseekers.

International Airlines Group : Overlooking sustainability in the investment case

An airline group misses an opportunity to promote its sustainability credentials to investors

Ambev : The perils of machine translation

The Brazilian brewing company’s use of Google Translate for an English language version of its corporate site garbles key messages.

UBS : Answering accusations on climate change

The Swiss bank’s ‘Myths and facts’ section phrases allegations in language its critics might use.

River Island : Online form adds insult to injury

A condescending message has proved unpopular with customers

World Economic Forum : A flexible, friendly approach

Lively and adaptive coverage of a major event

PepsiCo : Glossary of CSR policies and positions

The US food and beverage company provides an A-Z guide to its activities and views relating to a wide range of social, environmental and governance issues.