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International Airlines Group : Overlooking sustainability in the investment case An airline group misses an opportunity to promote its sustainability credentials to investors Ambev : The perils of machine translation The Brazilian brewing company’s use of Google Translate for an English language version of its corporate site garbles key messages. UBS : Answering accusations on climate change The Swiss bank’s ‘Myths and facts’ section phrases allegations in language its critics might use. River Island : Online form adds insult to injury A condescending message has proved unpopular with customers World Economic Forum : A flexible, friendly approach Lively and adaptive coverage of a major event PepsiCo : Glossary of CSR policies and positions The US food and beverage company provides an A-Z guide to its activities and views relating to a wide range of social, environmental and governance issues. Facebook : Hacking the FAQ The social networking giant uses named authors to build credibility. United Nations : An over-abundance of icons Substituting navigation for icons leads to a confusing user experience Cisco Systems : Putting trust in technology An online ‘Trust Center’ confronts doubts about the technology sector in a pitch to customers.
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