BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Showing 1 - 9 of 1043 items

Johnson & Johnson : Broadcasting Live, and on-demand

US healthcare giant adopts an innovative, transparent approach to deliver in-depth messages and valuable information.

Philip Morris International : Presenting an investment case via video

The US tobacco company highlights reasons to invest via a mini-documentary in the Investor Relations section.

Shell : Practice questions for graduates useful, but 'could do better'

Candidate test questions housed on an external site are potentially helpful but could be better at setting jobseeker expectations at the outset.

Nordea : Ensuring users can find their way – and place – on mobile

Nordic bank’s mobile menus have all bases covered.

Amazon : Clear positions on contentious topics

The US technology giant’s corporate site employs clear language and hard data to take unambiguous stands on political issues.

Zurich : Making a virtue of office buildings

An ‘Offices around the world’ section deftly connects company architecture with messages about sustainability and employee wellbeing.

Hydro : Expert customer localisation

Visitors to Hydro.com are automatically routed to the appropriate country site – one of an unusually large selection for a corporate web presence.

Comcast : Encouraging jobseekers to tweet questions

The US media and telecommunications company provides unusually direct contact routes on its Careers site.

Altria : Contacts for analysts

Detailed contact information for industry analysts covering the US tobacco company is an inexpensive way to show transparency.