BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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AMD : A CEO biography bursting with extras

Links to interviews on third-party news sites, a choice of photo downloads and an embedded Twitter feed are among the many value-added features on the US chip maker's chief executive...

European Central Bank : Clarity of purpose

The European Central Bank's 'About' landing page cleverly reinforces the organization's reputation by providing a concise explanation of what it does and the benefits to society....

Lockheed Martin : Desktop voice search

American security and aerospace company enables voice search on its corporate website

ASML : Communicating complex technology

A Dutch semiconductor company’s educational feature serves visitors and reinforces the company’s reputation for expertise and innovation.

Verizon : Blockchain for corporate digital communications

Verizon is using blockchain’s secure ledger technology to ensure the authenticity of company press releases.

AMD : Prominent and plentiful performance data

The US semiconductor maker's corporate site provides easy to find and comprehensive social, environmental and financial reporting information.

Iceland : Tales of the dark ages

Privately-owned UK frozen food retailer presents the current management team’s unvarnished view of a contentious period in its history.

Tesla : Innovative infographics

Eye-catching video and animation to demonstrate products could also have uses for corporate information.

Target : Enriching job descriptions

The US retailer’s online job descriptions have engaging supplementary videos and links to other useful material for jobseekers.