BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Showing 1 - 9 of 1047 items

Heineken : Comprehensive financial library

Dutch brewer provides a single archive for all its financial publications, saving investors from having to piece together documents from different pages.

BASF : Useful guidance in a social directory

The German chemicals giant provides jobseekers with clear and distinct reasons for following its presence on each social media channel.

Anthem : About page sows confusion

  A US health insurance giant’s company information page has fundamental problems.

Toyota : Press release archive as time capsule

The Japanese carmaker’s exceptionally deep online press release archive goes back 47 years.

Johnson & Johnson : Broadcasting Live, and on-demand

US healthcare giant adopts an innovative, transparent approach to deliver in-depth messages and valuable information.

Philip Morris International : Presenting an investment case via video

The US tobacco company highlights reasons to invest via a mini-documentary in the Investor Relations section.

Shell : Practice questions for graduates useful, but 'could do better'

Candidate test questions housed on an external site are potentially helpful but could be better at setting jobseeker expectations at the outset.

Nordea : Ensuring users can find their way – and place – on mobile

Nordic bank’s mobile menus have all bases covered.

Amazon : Clear positions on contentious topics

The US technology giant’s corporate site employs clear language and hard data to take unambiguous stands on political issues.