BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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International Airlines Group : Overlooking sustainability in the investment case

An airline group misses an opportunity to promote its sustainability credentials to investors

Ambev : The perils of machine translation

The Brazilian brewing company’s use of Google Translate for an English language version of its corporate site garbles key messages.

UBS : Answering accusations on climate change

The Swiss bank’s ‘Myths and facts’ section phrases allegations in language its critics might use.

River Island : Online form adds insult to injury

A condescending message has proved unpopular with customers

World Economic Forum : A flexible, friendly approach

Lively and adaptive coverage of a major event

PepsiCo : Glossary of CSR policies and positions

The US food and beverage company provides an A-Z guide to its activities and views relating to a wide range of social, environmental and governance issues.

Facebook : Hacking the FAQ

The social networking giant uses named authors to build credibility.

United Nations : An over-abundance of icons

Substituting navigation for icons leads to a confusing user experience

Cisco Systems : Putting trust in technology

An online ‘Trust Center’ confronts doubts about the technology sector in a pitch to customers.