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Daimler : Retiring the blog, and creating a magazine Automotive giant takes more editorial control over its thought leadership Lemonade : Plain-language FAQ An insurance start-up's website says what the company does clearly and effectively. Microsoft : Glassdoor enhanced An informative summary panel sends a compelling message to jobseekers. International Airlines Group : Overlooking sustainability in the investment case An airline group misses an opportunity to promote its sustainability credentials to investors Ambev : The perils of machine translation The Brazilian brewing company’s use of Google Translate for an English language version of its corporate site garbles key messages. UBS : Answering accusations on climate change The Swiss bank’s ‘Myths and facts’ section phrases allegations in language its critics might use. River Island : Online form adds insult to injury A condescending message has proved unpopular with customers World Economic Forum : A flexible, friendly approach Lively and adaptive coverage of a major event PepsiCo : Glossary of CSR policies and positions The US food and beverage company provides an A-Z guide to its activities and views relating to a wide range of social, environmental and governance issues.
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