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Netflix : Zoom-style results videos offer breadth and depth The US streaming giant’s detailed quarterly earnings video interviews provide a number of lessons for web managers and investor relations teams. HSBC : Coordinated customer routing Banking giant shows the power of a joined-up, user-centric approach to helping customers get in touch or log in Pfizer : Clear language from the CEO An online message from the CEO of the US-based pharmaceutical giant promises – and delivers – clarity on the timeline for a Covid-19 vaccine. Glencore : Answering criticism openly 'Ask Glencore' is an example of a trend for companies to be more open about controversies on digital channels. Apple : Grade A environmental report cards Product-specific environmental report cards are clear, detailed and persuasive. AXA : Clarity on diversity The French insurance group's online inclusion and diversity section talks about the issues in accessible, clear language, avoiding corporate-speak. Microsoft : Corporate governance at a glance The US technology giant uses a simple online fact sheet to give visitors a clear overview of all governance metrics. Heineken : Comprehensive financial library Dutch brewer provides a single archive for all its financial publications, saving investors from having to piece together documents from different pages. BASF : Useful guidance in a social directory The German chemicals giant provides jobseekers with clear and distinct reasons for following its presence on each social media channel.
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