BC Tips

Best (and worst) practice ‘snapshots’ from around the web, apps and social media, with our unique evaluation of their significance and value to online professionals working in corporate communications

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Showing 1 - 9 of 1050 items

Glencore : Answering criticism openly

'Ask Glencore' is an example of a trend for companies to be more open about controversies on digital channels.

Apple : Grade A environmental report cards

Product-specific environmental report cards are clear, detailed and persuasive.

AXA : Clarity on diversity

The French insurance group's online inclusion and diversity section talks about the issues in accessible, clear language, avoiding corporate-speak.

Microsoft : Corporate governance at a glance

The US technology giant uses a simple online fact sheet to give visitors a clear overview of all governance metrics.

Heineken : Comprehensive financial library

Dutch brewer provides a single archive for all its financial publications, saving investors from having to piece together documents from different pages.

BASF : Useful guidance in a social directory

The German chemicals giant provides jobseekers with clear and distinct reasons for following its presence on each social media channel.

Anthem : About page sows confusion

  A US health insurance giant’s company information page has fundamental problems.

Toyota : Press release archive as time capsule

The Japanese carmaker’s exceptionally deep online press release archive goes back 47 years.

Johnson & Johnson : Broadcasting Live, and on-demand

US healthcare giant adopts an innovative, transparent approach to deliver in-depth messages and valuable information.